Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning more about ourselves and those with whom we converse. Although bots are initiating many of […]

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of when this change will happen in March 2021. How is this different? Subscriptions already using […]

The Five Food Groups of Revenue Marketing Health

The Four Food Groups of Revenue Marketing|The Revenue Marketing System|The Four Food Groups of Revenue Marketing|

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of us learned in school. Since its introduction in 1977, the Canada Food Guide has advocated […]

Marketo Best Practices: Merging Instances

Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There are 3 options for an instance merge: Company A moves to Company B’s instance vice versa, or, you burn both instances to the ground and start fresh While most practitioners […]

The Impact of the Pandemic on MarTech

Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]

The Deliverability Dig: Using Archeological Methods to Analyze Email Data

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Email marketing continues to be one of the most used B2B lead nurturing channels. However, email is only effective in building brand awareness and driving conversion if your email makes it to the recipient’s inbox. If you’re experiencing deliverability issues across your email campaigns or are considering transitioning to a dedicated IP, it’s time for […]

Data-Driven Decision Making: Measure What Matters

The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]

Work With What You Have: How to Audit Your Tech Stack

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The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]

From Dirty Data to Gold: How to Audit Your Database

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It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]

Marketo Sales Insight: The Most Misunderstood and Underutilized Tool in Marketo

You heard that right. I’m making a bold statement here. Out of all the features in the Marketo toolkit, Marketo Sales Insight (MSI) is by far the most misunderstood and underutilized of them all. MSI is so often overlooked that many sales reps don’t even know it exists. This shouldn’t be the case! MSI is […]