Part 1: The Impact of Marketing Automation in B2B

Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]

The Power of Marketing Automation in Reporting

Reporting has become an indispensable skill for every modern marketer. As the landscape evolves, marketing automation platforms demand better insights to answer complex questions from stakeholders. In this article, I, Wolmar Hernadez, a Marketing Technology Consultant at Demand Spring, will walk you through the key components that make a successful report, enabling you to create […]

Top 7 Marketo Mistakes to Avoid – Part 2

Avoiding Marketo mistakes

Welcome back to Part 2 of our blog series, “Minimizing Mistakes in Marketo.” In this post, we’ll uncover the remaining 4 Marketo mistakes you should avoid and we’ll share tips to help you steer clear of them. Let’s dive right in and unlock the secrets to executing flawless Marketo campaigns. 4. Lengthy and Faulty Subject […]

Top 7 Marketo Mistakes to Avoid – Part 1

Avoiding Marketo mistakes

Are you looking to minimize mistakes in Marketo? In this article, we’ll guide you through seven common mistakes and provide valuable tips to help you avoid them. Let’s dive right in and discover the secrets to executing flawless Marketo campaigns. Form Mistakes Forms serve as the gateway to your database and can be used across […]

Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning more about ourselves and those with whom we converse. Although bots are initiating many of […]

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of when this change will happen in March 2021. How is this different? Subscriptions already using […]

The Five Food Groups of Revenue Marketing Health

The Four Food Groups of Revenue Marketing|The Revenue Marketing System|The Four Food Groups of Revenue Marketing|

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of us learned in school. Since its introduction in 1977, the Canada Food Guide has advocated […]

Marketo Best Practices: Merging Instances

Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There are 3 options for an instance merge: Company A moves to Company B’s instance vice versa, or, you burn both instances to the ground and start fresh While most practitioners […]

The Impact of the Pandemic on MarTech

Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]