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The Power of Marketing Automation in Reporting

Discover the significance of marketing automation platforms in offering enhanced insights to stakeholders. Uncover different graph types for dashboards and infographics, such as comparison, progress, share, metric, and more. Ensure graph clarity by adhering to best practices.

Top 7 Marketo Mistakes to Avoid – Part 2

Avoiding Marketo mistakes

Welcome back to Part 2 of our blog series, “Minimizing Mistakes in Marketo.” In this post, we’ll uncover the remaining 4 Marketo mistakes you should avoid and we’ll share tips to help you steer clear of them. Let’s dive right in and unlock the secrets to executing flawless Marketo campaigns. 4. Lengthy and Faulty Subject […]

Top 7 Marketo Mistakes to Avoid – Part 1

Avoiding Marketo mistakes

Are you looking to minimize mistakes in Marketo? In this article, we’ll guide you through seven common mistakes and provide valuable tips to help you avoid them. Let’s dive right in and discover the secrets to executing flawless Marketo campaigns.   Form Mistakes Forms serve as the gateway to your database and can be used […]

Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning more about ourselves and those with whom we converse. Although bots are initiating many of […]

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of when this change will happen in March 2021. How is this different? Subscriptions already using […]