Marketing Automation MIGRATIONS

Marketing Automation for Peak Performance

Elevate Customer Experiences by Migrating to the Right Platform

Select, integrate, migrate, and optimize a powerful platform to automate workflows, personalize outreach, gain deeper insights, and ensure a smooth transition from your legacy system.

We’ve got you. Demand Spring’s certified Marketing Automation Experts, working closely with our Strategy Consultants, partner with you as you plan, implement, integrate, manage, migrate, and optimize your platform. Our team makes your journey successful whether you’re first-timers, migrators from legacy systems, integrators, or optimizers. We specialize in ensuring data integrity and minimizing disruption during platform transitions.

Demand Spring supports migrations to and from all of the leading B2B Marketing Automation platforms:

Adobe Marketo Engage

As a decade-long partner, we excel at fixing underperforming Marketo instances, implementing advanced Marketo nurture campaigns tied to revenue, unifying lead scoring across Marketo for better predictability, and executing seamless Marketo migrations from legacy systems with ROI at the forefront. We also focus on reducing Marketo operational costs for improved efficiency.

HubSpot

We have the experience and skills to help HubSpot clients implement, optimize, learn, and manage this perfect solution for small and mid-sized organizations. Our Strategy Consultants can develop campaign and content strategies to support pipeline growth and exceptional customer touchpoints. Translating HubSpot activities into clear financial gains, proving the value of inbound efforts for SMBs.

Salesforce Marketing Cloud

Our team can support the entire Salesforce Marketing Cloud and Pardot set of capabilities. We help Salesforce clients implement, optimize, manage, and integrate the platform into their MarTech stack. Aligning your Salesforce ecosystem efforts with revenue goals through precise tracking and reporting.

Oracle Eloqua

Our Eloqua projects build on our unique history with Oracle. Leveraging our deep history to establish robust measurement practices connecting campaigns to bottom-line results.

Our Marketo services in action:

“Moving to Marketo increased our lead flow by 10% without any additional marketing investment or changes. That included our ‘contact us’ leads, which are the cream of the crop, so if you were to look at it from a pipeline standpoint, it was probably far more than 10%.”

– Joe Gelata, Former Director of Lead Gen, Vidyard

“You can tell when the person you are working with is well-read on a platform such as Marketo. Whatever questions we ask the Demand Spring team, we know that their answers are based on current industry best practices.”

– Kristina Gleeson, Content Marketing Specialist, MECCO

“Demand Spring had the strategic insight to guide us, as well as the tactical expertise to deliver. The team understood more than just the tool, they took the time to understand our business. With Demand Spring’s help, we are in a much better position to deliver results.”

- JP Rains, Director, Digital Strategy, Laurentian University

“Without a lot of background into our business, Demand Spring asked the right questions and made insightful suggestions to understand how to implement a Marketo instance that works for our organization.”

– Jamie Lee Rogers, Sales Enablement & Events Manager, Fidelity Clearing Canada

Why Choose Demand Spring?

Marketing automation migration is a high-stakes opportunity to improve efficiency, data, and revenue impact. Minimize risk and maximize results by partnering with the right experts. Here’s why Demand Spring is your ideal choice:

Strategic Migration, Not Just Technical Execution

We combine deep technical proficiency across platforms (Marketo, HubSpot, Salesforce, Eloqua, and legacy systems) with proven Revenue Marketing strategy. We don’t just move you; we help you build a replatforming strategy ensuring your new system actively drives business objectives and ROI from day one.

Proven Risk Mitigation for Complex Transitions:

Leverage our 11+ years of experience and meticulous methodologies designed for advanced migration risk mitigation. We prioritize seamless transitions, data integrity through rigorous data cleansing, and minimizing disruption, especially during large-scale migrations or when switching from legacy automation.

Holistic Approach Covers Every Angle:

From initial readiness planning and platform selection to intricate data cleansing for the new platform, unifying third-party integrations (especially CRM syncs), and post-migration optimization and training, we manage the entire process, ensuring nothing falls through the cracks.

Focus on Long-Term Success & ROI:

Our goal isn’t just a successful migration day; it’s setting you up for sustained success. We ensure your team is trained, your processes are optimized, and your new platform demonstrably contributes to pipeline growth and efficiency, proving the value of your investment.

Related Services

Enhance your ABM strategy with our services:

AI-Enabled SDR Performance Services

Transform your sales development with AI-powered solutions from Demand Spring. Automate tedious tasks, personalize outreach at scale, and accelerate deal conversions—freeing your SDRs to focus on building relationships and closing opportunities.

AI Activation & Growth Services

Empower your team with AI to drive precision, productivity, and scalable growth at every stage.

Training & Enablement for AI-First Mindset Teams

Equip your team with the skills to confidently implement AI for real-world marketing impact.

Get Started

Ready to Migrate Your Marketing Automation Platform?

Don’t let migration complexities hold you back. Whether you’re switching from legacy automation, undergoing a large-scale or need a comprehensive replatforming strategy, our experts ensure a smooth, efficient transition with minimal disruption. Let’s discuss your specific migration goals and challenges.

FAQS

1. What makes your migration services different?

We combine deep technical expertise across major platforms (Marketo, HubSpot, Salesforce, Eloqua) with strategic insight. Our decade-plus experience ensures we handle complex migrations, focusing not just on the technical move but on aligning the new platform with your business goals for long-term success and ROI.

2. What does your typical migration process involve?

It starts with strategic planning and readiness assessment, including defining your replatforming strategy. We then focus heavily on data cleansing for the new platform and mapping. Execution involves careful technical configuration, rigorous testing, unifying third-party integrations seamlessly, and providing post-migration support and training to ensure user adoption.

3. How do you minimize risks during a migration?

We employ advanced migration risk mitigation strategies. This includes detailed project planning, establishing clear data backup and rollback procedures, phased rollouts where appropriate, thorough testing of data syncs and integrations (especially CRM), and proactive communication to manage stakeholder expectations and minimize business disruption.

4.How do you handle data cleansing and ensure data integrity during the move?

Data is critical. We work with you to define data hygiene rules before migration begins. Our process includes identifying and cleaning inaccurate or duplicate data in the source system, mapping fields accurately to the new platform, performing validation checks post-migration, and ensuring compliance regulations are met throughout the data cleansing for the new platform process.

5. Can you help us develop a replatforming strategy before we even choose a new system?

Absolutely. Our Consultants can work with you before migration to assess your current state, define future requirements, evaluate potential platforms against your specific B2B enterprise needs, and build a solid business case, ensuring your replatforming strategy sets you up for success.

6. Do you have specific experience with large-scale Adobe Marketo, Salesforce, HubSpot or Orcale Eloqua migrations?

Yes, we have significant experience managing large-scale Adobe Marketo, Salesforce, HubSpot, Orcale Eloqua migrations, all migrating to and from these platforms. We understand their specific architectures, API limitations, integration points, and best practices for complex B2B environments.

7. We're currently on an older or less common legacy platform. Can you still help us migrate?

Yes. We specialize in switching from legacy automation systems. Our team has the technical skills to understand various data structures and API capabilities (or lack thereof), plan data extraction carefully, and manage the transition to modern platforms like Marketo, HubSpot, or Salesforce Marketing Cloud effectively.

8. How do you handle connecting our other tools (CRM, sales tools, BI) during the migration?

Unifying third-party integrations is a key part of our migration process. We audit existing integrations, plan for their reconnection or replacement in the new platform, configure them according to best practices (especially the critical CRM sync), and test thoroughly to ensure seamless data flow across your MarTech stack post-migration.