“Moving to Marketo increased our lead flow by 10% without any additional marketing investment or changes. That included our ‘contact us’ leads, which are the cream of the crop, so if you were to look at it from a pipeline standpoint, it was probably far more than 10%.”
– Joe Gelata, Former Director of Lead Gen, Vidyard
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Sales Development Representatives (SDRs) have always been pivotal in driving revenue, but traditional methods have hit their limits. Volume-driven outreach [...]
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