Reflections on 15 Years of Marketing Automation
A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of Demand Spring. It gave me a great opportunity to reflect on how far Marketing Automation has come in the 15 years I have been using […]
Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.
Getting Full Value From Your Marketo Deployment It’s that time of year when baseball nuts like me begin to dream about the next season, while basking (hopefully) in the latest victories of the previous. Like many serious sports fans, I appreciate the great technology (Thank you StatCast.) and how it helps me get the most enjoyment […]
The Acceleration of Digital Marketing Transformation in Financial Services
When Alexander Hamilton founded America’s first bank, The Bank of New York, in 1784 he couldn’t have possibly imagined becoming a Broadway sensation. But Broadway is just one of many starring roles he has played in the past 250 years. Not only was he a founding father of the US financial system, but also of […]
We put the ‘Automate’ in Marketo Automation
You made the big move. You purchased Marketo for your organization. Being the eager beaver you are, you’ve already discovered who you want to target, what you want to say and how you want to say it. You’ve done the hard work of aligning your sales and marketing teams on your collective vision. You even […]
Introducing Marketo as a Service
Expert Marketo Campaign Execution for 25% Less is Just Your Appetizer You may have seen our blogs and posts on the gap we see for organizations deploying Marketo (and all Marketing Automation platforms). Marketo is powerful technology. It slices, it dices, it makes warm bread in 20 minutes. What it doesn’t do is run by […]
Three simple ways to improve email marketing performance
Ah yes, the Torpedo 20. State of the art typing from Germany, circa 1952. But how does it rate as email marketing performance machine? Not well. So what does the Torpedo 20 have to do with email marketing? When it comes to email marketing, there are two questions I hear most often: How well are […]
Marketing Automation in Healthcare: A Prescription for Patient Communication
In its 15+ years of existence, Marketing Automation has helped transform marketing organizations in many industries. The next major area that is ripe for transformation is applying Marketing Automation in healthcare to help improve patient care. As is well-known, healthcare is going through a tremendous digital transformation. Paper-based charting is (gradually) giving way to […]
Marketing automation and my car. Soulmates?
So, I have always been conflicted about the kind of car I drive. I like a nice car, but have subscribed to the theory that it’s a really bad investment. Much like my investments, I’m a buy and hold guy when it comes to cars. That said, a couple of years ago, when it came […]