Part 1: The Impact of Marketing Automation in B2B
Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]
Marketing and Sales: See Better, Sell Better
How to create a stronger relationship between sales and marketing.
Santa’s Marketing Transformation | 2021 Edition
Happy holidays to you and yours!
Is it marketing’s mission to make sales successful?
The critical importance of Sales & Marketing alignment.
Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Bridging the gap between sales and marketing
“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]
The Five Food Groups of Revenue Marketing Health
I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of us learned in school. Since its introduction in 1977, the Canada Food Guide has advocated […]
Data-Driven Decision Making: Measure What Matters
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
