Posts by:

Alexandra Capello

Lex bends over backward (literally) to make sure the needs of clients’ are met. Her flexibility, positive energy, and marketing expertise make her an invaluable member to any effort she takes head-on, including teaching the Demand Spring weekly Yoga session.
Content Marketing
The do’s and don’ts of how to get the most out of your persona research.
Content Marketing
You’ve done your persona research, now what? Here are 5-steps you can take to develop a persona-centric engagement plan.

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