Such was the case for Gem, an artificial intelligence (AI)-first recruiting platform, that had only one person running all campaign execution. With a significant volume of work—often including three to four webinars a month and several large campaigns per quarter, Gem needed reliable, flexible support to help manage the moving pieces of campaign execution.
Additionally, they required a strategic partner to take on intensive, long-term projects like building industry-specific nurture programs, and ensuring the marketing database remained clean – tasks the internal team lacked the bandwidth to undertake.
To tackle these issues, Gem partnered with Demand Spring who has worked with some of the largest and fastest-growing B2B brands to elevate their marketing practices. Demand Spring’s approach blends leading-edge yet practical Revenue Marketing strategies with expertise in marketing technology to deliver measurable results.
