Demand Spring - marketing technology Archive

Part 2: 2024 B2B Marketing Trends

Welcome back to Part 2 of B2B Marketing Trends for 2024. In this segment, we’ll discuss B2B marketing data analytics and the growing influence of video content. If you missed part 1, click here to catch up on our insights about AI and maximizing the potential of social media. The Power of Making Data-Driven […]

Part 1: 2024 B2B Marketing Trends

In 2024, success in B2B marketing relies on adaptability. The key is to empower organizations with insights, ensuring that strategies align and stay responsive in the face of changing dynamics. Businesses are now in a race against time and trends. The integration of impactful video content is no longer a luxury but a necessity to […]

Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization

Hey you! Marketing Ops Pro! Want to know how you get ahead in your career? It all begins by developing habits around one often overlooked skill in the modern workplace: storytelling! Most MOPs folks are stuck firmly in the trenches of day-to-day urgent grind of urgent requests, dealing with fire alarms, managing leads that don’t […]

8 Pragmatic Recommendations for Your AI Enablement Agenda

A pragmatic AI Enablement agenda is going to keep you focused on leveraging AI for your most important B2B marketing goals. Follow these 8 recommendations to apply AI-enabled technology to the pursuit of your revenue marketing initiatives and ensure you stay strategy forward. 1. Stay the course. Innovation in AI, most visibly in generative AI, […]

Stay Strategy Forward With AI Enablement

Hear me out for a moment here – because I’m sharing a perspective that’s not going to be immediately intuitive – the net-new generative AI capabilities that burst onto the scene every day are reminiscent of the early days of marketing automation. You’re doubtful there’s a connection; I don’t blame you. Was marketing automation the […]

Mastering the Art of Email Marketing and Analytics: Your Path to Digital Dominance!

As the volume of daily emails continues to soar, email marketing faces an array of challenges as a digital strategy. In this dynamic landscape, tracking metrics and email analytics have emerged as critical components for companies to stay ahead, especially when over 340 billion emails are sent every day! Surprisingly, despite the surge in social […]

Showcasing Our Expertise at B2B Sales and Marketing Exchange in Boston

Demand Spring is pleased to be part of the 2023 B2B Sales & Marketing Exchange (B2BSMX), taking place August 9-11 at Encore Boston Harbor. Organized by DemandGen Report, B2BSMX focuses on ABM, revenue marketing, demand generation, and sales enablement, and gives attendees the opportunity to hear first-hand accounts of how sales and marketing teams have […]