From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of [...]
Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
OTTAWA, ON – November 19, 2019 – Revenue Marketing consultancy Demand Spring is proud to announce that Kris Latulippe, Director of Demand Spring’s Marketing Technology Practice, has been named [...]
Posted
We Made Ourselves our Own Client – Here’s What We’ve Learned
On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that [...]
By Mark Emond
Posted 4 Things B2B Marketing Executives Should Do in 2018
Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for [...]
