The Impact of the Pandemic on MarTech
Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this [...]
Demand Spring Releases Results of Marketing Technology Survey
Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack OTTAWA, ON – September 15, 2020 – Revenue Marketing consultancy [...]
In Best Practices, Demand Generation, Demand Generation Best Practices, Email Marketing, Marketing Automation
Posted The Deliverability Dig: Using Archeological Methods to Analyze Email Data
Email marketing continues to be one of the most used B2B lead nurturing channels. However, email is only effective in building brand awareness and driving conversion if your email makes it to the [...]
By Liam Colby
In Demand Generation, Lead Management, Lead Nurturing, Marketing Analytics, Sales & Marketing Alignment
Posted Data-Driven Decision Making: Measure What Matters
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives [...]
By Liam Colby
Posted Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric [...]
From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of [...]
Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
OTTAWA, ON – November 19, 2019 – Revenue Marketing consultancy Demand Spring is proud to announce that Kris Latulippe, Director of Demand Spring’s Marketing Technology Practice, has been named [...]
Posted
We Made Ourselves our Own Client – Here’s What We’ve Learned
On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that [...]
By Mark Emond
Posted 4 Things B2B Marketing Executives Should Do in 2018
Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for [...]
