Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
Discover the potential to deliver increased creativity and innovation when marketing technology and content marketing professionals work together.
Marketo Engage | Upcoming Changes to Design Studio URLs
On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of when this change will happen in March 2021. How is this different? Subscriptions already using […]
Four tips for Revenue Marketers to start the new year with a full pipeline.
It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they can close this year.) It’s all about the quick close that will bolster year-end numbers. So where does this […]
The Impact of the Pandemic on MarTech
Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]
Demand Spring Releases Results of Marketing Technology Survey
Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack OTTAWA, ON – September 15, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a […]
The Deliverability Dig: Using Archeological Methods to Analyze Email Data
Email marketing continues to be one of the most used B2B lead nurturing channels. However, email is only effective in building brand awareness and driving conversion if your email makes it to the recipient’s inbox. If you’re experiencing deliverability issues across your email campaigns or are considering transitioning to a dedicated IP, it’s time for […]
Data-Driven Decision Making: Measure What Matters
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]
Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
OTTAWA, ON – November 19, 2019 – Revenue Marketing consultancy Demand Spring is proud to announce that Kris Latulippe, Director of Demand Spring’s Marketing Technology Practice, has been named one of the 25 Influential Women to Watch in Marketing Operations. Published by Everstring, the list showcases talented and inspirational women working in digital marketing. Kris […]