Data-Driven Decision Making: Measure What Matters
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]
Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
OTTAWA, ON – November 19, 2019 – Revenue Marketing consultancy Demand Spring is proud to announce that Kris Latulippe, Director of Demand Spring’s Marketing Technology Practice, has been named one of the 25 Influential Women to Watch in Marketing Operations. Published by Everstring, the list showcases talented and inspirational women working in digital marketing. Kris […]
We Made Ourselves our Own Client – Here’s What We’ve Learned
On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that we could work on for the next six months that would have the most impact on the business, something that would create a […]
4 Things B2B Marketing Executives Should Do in 2018
Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for skiing and skating and enjoy the best the winter throws at us, but it was too bitterly cold for […]
