World-class customer marketing programs go beyond buzzwords; they’re powerful tools for transforming your business. They influence product adoption, nurture loyalty, and create advocates. In this blog post, we’ll dive into the five traits that make these programs exceptional, revealing the methods they use to succeed in the ever-changing world of customer satisfaction and engagement. […]
As B2B revenue leaders, your role goes beyond attracting leads; it’s evolved to creating meaningful connections, accelerating pipeline, and designing pathways into new markets. In this post, I delve into three efficient tactics to engage and convert prospects, supercharge your pipeline and leverage prospect job changes. 1. Rekindle engagement with inactive prospects in your […]
Advice for CMOs to carry into the new year.
How to stand out in a sea of 1.89 billion.
A strategy to humanize your brand and create content that resonates with your customers.
Editor’s Note: This article was first published by Drift here.
Buyers are in more control of the buying process today, than ever. They are more empowered, they are more inclined to do research before a purchase, they have more alternatives than they’ve ever had. Many businesses are beginning to lean towards a customer-centric approach, as opposed to a product-centric one. Some are even taking it […]