Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Bridging the gap between sales and marketing
“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
27 Digital Signage Content Creation Tools to Make Your Content More Dynamic
This article was originally published at Enplug.com. Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]
Santa’s Modern Marketing Makeover
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick… Speaking of Saint Nick, there are some troubling signs arising from the North Pole. Complications […]