Low-Lift Tactics To Accelerate Your Q4 Pipeline Today

As B2B revenue leaders, your role goes beyond attracting leads; it’s evolved to creating meaningful connections, accelerating pipeline, and designing pathways into new markets. In this post, I delve into three efficient tactics to engage and convert prospects, supercharge your pipeline and leverage prospect job changes.   1. Rekindle engagement with inactive prospects in your […]

Building a Management System Around Analytics

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr was not talking about analytics. But I would suggest his words ring true today when it comes to how we as marketers use analytics today, compared to 10, even 20 years ago. It’s not the […]

Good CMOs play the long game

Here are 3 techniques CMOs can leverage to remove themselves from day-to-day tactics to enable them to focus on strategic, long-term customer success.

Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]

Demand Spring Releases Findings of Working From Home During A Pandemic Survey

Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all […]