Understanding the Buyer Journey for Revenue Marketing Success
Discover how the buyer journey enhances revenue marketing by aligning strategies with Awareness, Consideration, and Decision stages.
Buyer Journey Blueprint: Your Marketing GPS to Customer Conversion
Stop marketing in the dark! Peek inside your buyer’s mind & craft campaigns that convert with a Buyer Journey Blueprint. Click to learn more!
Stop living in the dark. Track these 5 analytic metrics today.
You know you NEED to track your Google Analytics, but you keep giving yourself reasons why you can’t… not enough time, too intimidating, waiting until your team hires an analytics guru, what’s the point? Sound like your internal conversations? Unfortunately, Marketo might not be the only software giving you headaches, so here are five bite-sized […]
Maintain Your Relationships by Spurring Buyer Intent
Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires. Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]
5 Tips on How to Leverage Personas in Your B2B Organization
Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas into practice again and again. We don’t want that to happen to you. Here are five persona best practice tips you should be following to ensure your hard work (and marketing dollars) aren’t under-utilized. […]