Marketing Unplugged

Welcome to Marketing Unplugged, a podcast about the humans behind great marketing. Our goal is simple: to make you smile, to inspire you, and to tap into the wisdom of accomplished B2B marketers so we can all become more confident marketers. 

Co-hosts Mark Emond (fearless leader of Demand Spring) and Karen Morad (Demand Spring’s constantly questioning Content Director) go deep with guests about what inspires them and  how they channel their ideas to help their organizations (and themselves) stand taller. 

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Episode 014: Sean Reid – A Better World With Better Leaders

Sean Reid is the Founder and President of Arrowhead Coaching and Facilitation Solutions. Throughout his life, Sean has helped leaders succeed and lead. He tries to remind people that having a bit of compassion and authenticity will take you a long way as a leader. He also shares how his faith and work in the Church have made him a more compassionate person. He discusses struggles in times of crisis and how he tries to frame the situation so he can ask better questions that connect with his clients in a human way.

Episode 013: Carol Meyers – The Challenges of Bringing a Company Public

Carol Meyers is a seasoned CMO, CRO, Board Member, and Growth Accelerator. Carol recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.

Episode 012: Julie Zadow, Bill Anderson, and Maddy Pigott – Adapting to the Pandemic and Creating Marketing That Matters

Demand Springers Julie Zadow, Senior Vice President and CMO in Residence, Bill Anderson, Senior Marketing Technology Consultant, and Maddy Pigott, Marketing Specialist sit down with host Mark Emond to discuss current events. In this episode they touch on how the COVID-19 has impacted their personal and professional lives, trends they’ve noticed in the Marketing world, as well as the key considerations when adjusting your Marketing Strategy to fit the current landscape. Tune in for an honest conversation and valuable insights around how you can navigate the current social and economic climate as a Marketer. 

Episode 011: Lindsay Cournoyer – Creating a Women-Friendly Tech Culture

Lindsay Cournoyer is the VP of Marketing at Axonify, a learning platform built to enhance the skillsets of frontline employees. With 10 years of experience working in marketing and communications for B2B technology companies, Lindsay specializes in early to mid-stage growth companies. Before joining Axonify, Lindsay was the first marketing hire at another very successful software start-up – Magnet Forensics, where she was responsible for building the foundation for corporate marketing, and executing all aspects of demand generation marketing into the digital forensics industry.

Episode 010: Tyler Lessard – Communicating as Real People Behind our B2B Brands

Tyler Lessard is the VP of Marketing at Vidyard, a pioneer and leading global provider of video marketing and video analytics solutions. Prior to joining Vidyard, Tyler was the CMO at Fixmo and the Vice President of Global Alliances at BlackBerry. Tyler is a passionate marketing, product, and business development executive with over 15 years of experience in high growth technology markets. He is an activist in the movement to make B2B Marketing great again.

Episode 009: Jon Miller – Becoming More Relevant, and More Personalized to Stand Out

Jon Miller is the CEO and Co-Founder of Engagio, the leading platform for ABM automation, as well as the Co-Founder of Marketo. To say that Jon is an innovator in the Marketing Automation space is an understatement. Jon is a thought leader and evangelist. He has taken the stage at Dreamforce, B2B MarketingProfs, Marketing Operations Executive Summit, and the Marketing Nation Summit. Jon writes about marketing best practices and in 2016 he was named one of the 10 most influential marketers in the world by B2B Marketing. 

Episode 008: Nancy Harhut – Blending Behavioral Science with Marketing Practices

Nancy is a results-oriented Creative Director internationally recognized for best in class creative. She is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales. She is a keynote speaker and has taken the stage internationally sharing her insights on behavioural science in marketing. Her and her teams have won over 150 awards for digital and direct marketing effectiveness.

Episode 007: Brian Kardon – Getting More Comfortable in New Leadership Roles

Brian is a results oriented marketing executive with 20+ years of experience creating and implementing successful growth strategies. Brian is the CMO at InVision, a digital product design platform powering best-in-class user experiences. He has been recognized as one of the most influential CMOs by Forbes, a top 30 Tech Marketing Leader changing the industry by Synthesio, and in the top 100 most influential CMOs in the World by Richtopia.

Episode 006: Jay Baer – The Future of Content Marketing

Jay Baer is a Hall of Fame Speaker, renowned business strategist, a New York Times best-selling author of five books, and the Founder of five multi-million-dollar companies. Jay’s education programs at Convince & Convert help organizations everywhere rethink their approach to marketing and customer service, helping them gain more customers, and keep those they’ve already earned.

Episode 005: Randy Frisch – Consumers Crave a More Personalized Content Experience

Randy is the CMO and co-founder at Uberflip. Randy has been a leader in the content experience movement, encouraging marketers to think beyond content creation and focus on the experience. Randy is a best-seller on Amazon, his book F##k Content Marketing prompts marketers to rethink content and discusses how marketers can drive demand, revenue, and relationships with content. Randy has spearheaded a content experience movement to help marketers think beyond content creation.

Episode 004: Matt Preschern – Creating a Culture Where Making a Mistake is Okay

Matt Prescern is a B2B Marketing Giant. After a 15 year career in senior marketing executive roles at IBM Matt became the CMO at Windstream Communications, HCL Technologies and now Forcepoint. In 2017 he was named the 20th most influential CMO in the world by Forbes and last year was one of four winners of the CMO Innovation Award from The CMO Club. Matt believes that marketing is about occupying a unique space in your target audience’s mindshare in an otherwise cluttered environment. 

Episode 003: Margaret Molloy – Brand Builders Should Build Movements, Not Monuments

Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. To say that Margaret is an accomplished marketer is an understatement. Margaret was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. She is a strategic, empathetic marketer driving thought-provoking, attention-grabbing marketing through the idea of simplification.

Episode 002: Zarina L Stanford – Always Ask ‘Why?’

Zarina is the CMO of Syniti. She has managed aspects of marketing at some of the world’s largest, most well-known global brands (SAP, IBM). She is a recognized change agent who spearheads business and transformational initiatives by imagining what’s  possible. Zarina strikes the right balance between strategy and execution to drive high-performance marketing in B2B. She received the distinction of “Woman of the Decade in Technology and Innovation” at the Women’s Economic Forum in 2018.

 

Episode 001: Ann Handley – Leverage Your Fun Voice in B2B Marketing

Ann is the Chief Content Officer at Marketing Profs. She is a digital marketing pioneer, best-selling author, speaker, influencer, and novice tap dancer. She inspires, engages and educates marketers every day. Ann writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. She has been cited in Forbes as the most influential woman in social media and has been recognized by ForbesWoman as one of the top 20 women bloggers.

 

Featured Podcasts

 

The Future of B2B Marketing

Demand Spring President and Founder, Mark Emond, joins Stacy Jackson and Alanna Jackson of Jackson Marketing on the B2B Mix Show.

During the discussion, Mark covers:

  • What the B2B marketing org structure will look like by 2025
  • How the B2B buying process will continue to evolve
  • The balance between people’s demand for privacy versus marketers’ desire to personalize content and experiences
  • The role of experiential marketing and in-person events

 

The State of Modern Marketing

Demand Spring President and Founder Mark Emond joins Anders Hermansson of Business Reflex AB on his weekly revenue marketing podcast to discuss the real or perceived differences in the maturity level of content marketing, and modern marketing in general, in Europe and North America.

After introductions in Swedish, the English portion of the podcast begins at the 0:55 second mark.