Welcome to Marketing Unplugged, a podcast about the humans behind great marketing. Our goal is simple: to make you smile, to inspire you, and to tap into the wisdom of accomplished B2B marketers so we can all become more confident marketers.
Co-hosts Mark Emond (fearless leader of Demand Spring) and Karen Morad (Demand Spring’s constantly questioning Content Director) go deep with guests about what inspires them and how they channel their ideas to help their organizations (and themselves) stand taller.
Episode 004 – Matt Preschern
Matt Prescern is a B2B Marketing Giant. After a 15 year career in senior marketing executive roles at IBM Matt became the CMO at Windstream Communications, HCL Technologies and now Forcepoint. In 2017 he was named the 20th most influential CMO in the world by Forbes and last year was one of four winners of the CMO Innovation Award from The CMO Club. Matt believes that marketing is about occupying a unique space in your target audience’s mindshare in an otherwise cluttered environment.
Episode 003 – Margaret Molloy
Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. To say that Margaret is an accomplished marketer is an understatement. Margaret was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. She is a strategic, empathetic marketer driving thought-provoking, attention-grabbing marketing through the idea of simplification.
Episode 002 – Zarina L Stanford
Zarina is the CMO of Syniti. She has managed aspects of marketing at some of the world’s largest, most well-known global brands (SAP, IBM). She is a recognized change agent who spearheads business and transformational initiatives by imagining what’s possible. Zarina strikes the right balance between strategy and execution to drive high-performance marketing in B2B. She received the distinction of “Woman of the Decade in Technology and Innovation” at the Women’s Economic Forum in 2018.
Episode 001 – Ann Handley
Ann is the Chief Content Officer at Marketing Profs. She is a digital marketing pioneer, best-selling author, speaker, influencer, and novice tap dancer. She inspires, engages and educates marketers every day. Ann writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. She has been cited in Forbes as the most influential woman in social media and has been recognized by ForbesWoman as one of the top 20 women bloggers.
The Future of B2B Marketing
Demand Spring President and Founder, Mark Emond, joins Stacy Jackson and Alanna Jackson of Jackson Marketing on the B2B Mix Show.
During the discussion, Mark covers:
- What the B2B marketing org structure will look like by 2025
- How the B2B buying process will continue to evolve
- The balance between people’s demand for privacy versus marketers’ desire to personalize content and experiences
- The role of experiential marketing and in-person events
The State of Modern Marketing
Demand Spring President and Founder Mark Emond joins Anders Hermansson of Business Reflex AB on his weekly revenue marketing podcast to discuss the real or perceived differences in the maturity level of content marketing, and modern marketing in general, in Europe and North America.
After introductions in Swedish, the English portion of the podcast begins at the 0:55 second mark.