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Laura Marx

Chief Marketing Officer, RSA

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Saad Sifate

Saad is a marketing student from Ottawa who’s passionate about creative marketing efforts, technology, and everything sports.
Saad Sifate
Buyer & Customer Journey Planning

The Power of B2B Personas and Segmentation

Discover how personas and segmentation enhance customer understanding and improve personalized marketing strategies in B2B.
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Saad Sifate
Buyer & Customer Journey Planning

Put Your Marketing Money Where Your Mouth Is

Marketers have a superpower, and what we choose to do with it will impact generations to come.
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