About Us

Where AI Innovation Meets Human Expertise

Who's Behind Your AI Transformation

At Demand Spring, we’re a team of AI implementation experts who believe that behind every successful digital transformation are real people helping other people succeed. While we’re passionate about AI and automation, our greatest strength lies in our human expertise and understanding of what marketing leaders really need.

The Story Behind Our Mission

When our Founder & CEO Mark Emond witnessed how marketing automation could revolutionize struggling organizations twelve years ago, it sparked more than just a business idea—it ignited a mission. Starting with marketing automation excellence, we’ve evolved to help marketing leaders harness the transformative power of AI, always keeping one core truth in mind: technology is only as powerful as the people implementing it.

What Makes Us Different

Unlike consultancies that focus solely on technology, we combine:

Deep marketing automation expertise

Advanced AI implementation capabilities

Real human understanding of marketing challenges

Practical, results-driven approaches

People

Meet the Team Driving AI Innovation

Stephanie Black

Associate Marketing Technology Consultant

A recent graduate from the University of Ottawa in Marketing, Stephanie has focused on developing strategic marketing plans for a variety of businesses while incorporating analytics and optimizing customer wants and needs.

Saad Sifate

Associate Strategy Consultant

Saad is a data-driven marketer who excels in creative environments. Saad has a passion for technology and loves to keep up with the latest trends.

Elli Plihcik

Director of Strategy Consulting

Elli has deep experience driving B2B digital strategies that increase revenue and impact business goals and objectives. For over 20 years she has led strategy, execution and measurement of human-centered digital marketing experiences that generate high quality leads and maximize cross-sell opportunities.

Susan Malik CPA, CA

Chief Financial Officer

Susan has over 25 years of experience as a successful entrepreneur, founding and developing several companies in Canada and the United States. She has a wide range of business expertise in such diverse areas as information systems, banking/finance, management consulting, training and education.

Maria Hortua

Associate Marketing Consultant

Maria is a Marketing and Business professional, with over 5 years of experience working in Email Marketing, Marketing Automation and Analytics teams.

Tina Groulx

Manager, Marketing Technology Practice

Tina is a Marketo Certified Expert, who finds marketing automation fascinating, as the learning opportunities are endless.

Gopinath Ganesan

Marketing Technology Consultant

Gopinath is a Marketo Certified Solution Architect and has implemented Martech solutions for multiple B2B SaaS companies.

Nicole Baker

Public Relations Consultant

Nicole Baker is a public relations professional and self-proclaimed news junkie based in Ottawa, Canada.

SERVICES

How We Help

We deliver four core services through our team of experts:

Strategic AI Advisory

Led by seasoned advisors who understand both technology and human dynamics

AI Activation & Growth

Implemented by experts who make complex AI solutions accessible

Team Training & Enablement

Delivered by educators passionate about empowering marketing teams

Marketing Automation
& AI Workflows

Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

VALUES

Our Values: The Heart of Demand Spring

Good

Integrity in Innovation

We believe in ethical AI implementation, demonstrated through transparent partnerships and sustainable practices.

Passionate

Driven by Transformation

Our team’s enthusiasm for innovation is matched only by our dedication to client success.

Original

Pioneering Solutions

We believe in ethical AI implementation, demonstrated through transparent partnerships and sustainable practices.

VALUES

Vision 2030

We envision a future where marketing teams are empowered by AI, not replaced by it. Our goal is to help creators create more, strategists strategize better, and leaders lead with confidence.

Get Started

Start your AI transformation today.

Assess your AI readiness, identify transformation opportunities, and design a strategic roadmap to scale your marketing operations with AI.