About Us

Where AI Innovation Meets Human Expertise

Who's Behind Your AI Transformation

At Demand Spring, we’re a team of AI implementation experts who believe that behind every successful digital transformation are real people helping other people succeed. While we’re passionate about AI and automation, our greatest strength lies in our human expertise and understanding of what marketing leaders really need.

The Story Behind Our Mission

When our Founder & CEO Mark Emond witnessed how marketing automation could revolutionize struggling organizations twelve years ago, it sparked more than just a business idea—it ignited a mission. Starting with marketing automation excellence, we’ve evolved to help marketing leaders harness the transformative power of AI, always keeping one core truth in mind: technology is only as powerful as the people implementing it.

What Makes Us Different

Unlike consultancies that focus solely on technology, we combine:

Deep marketing automation expertise

Advanced AI implementation capabilities

Real human understanding of marketing challenges

Practical, results-driven approaches

People

Meet the Team Driving AI Innovation

Tina Groulx

Manager, Marketing Technology Practice

Tina is a Marketo Certified Expert, who finds marketing automation fascinating, as the learning opportunities are endless.

Mark Emond

CEO, Founder and Executive Chair

As Demand Spring’s founder & CEO, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Lissa Lawrence

Account Manager

With more than 10 years’ experience across multiple industries, Lissa brings a variety of skills and perspectives to her role as Account Executive with Demand Spring.

Brent Martel

SEO, SEM Lead, Web Strategy and Development

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Dani Silvestre

Manager, People and Culture

A seasoned professional, Dani brings over 10 years of experience in supporting Marketing teams and executives in many areas for LATAM and North America.

Gopinath Ganesan

Marketing Technology Consultant

Gopinath is a Marketo Certified Solution Architect and has implemented Martech solutions for multiple B2B SaaS companies.

Jonathan Milne

Vice President of AI

Jonathan Milne is Vice President AI practice at Demand Spring, and boasts 20+ years in marketing, enhancing B2B leaders’ success. Former CMO, Klipfolio Director, IBM Marketer, Invest Ottawa CEO, and Top 40 under 40 recipient, Jon is driven by fostering learning cultures and championing AI adoption.

Stephanie Black

Associate Marketing Technology Consultant

A recent graduate from the University of Ottawa in Marketing, Stephanie has focused on developing strategic marketing plans for a variety of businesses while incorporating analytics and optimizing customer wants and needs.

SERVICES

How We Help

We deliver four core services through our team of experts:

Strategic AI Advisory

Led by seasoned advisors who understand both technology and human dynamics

AI Activation & Growth

Implemented by experts who make complex AI solutions accessible

Team Training & Enablement

Delivered by educators passionate about empowering marketing teams

Marketing Automation
& AI Workflows

Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

VALUES

Our Values: The Heart of Demand Spring

Good

Integrity in Innovation

We believe in ethical AI implementation, demonstrated through transparent partnerships and sustainable practices.

Passionate

Driven by Transformation

Our team’s enthusiasm for innovation is matched only by our dedication to client success.

Original

Pioneering Solutions

We’re creative problem-solvers who develop custom solutions for unique challenges.

VALUES

Vision 2030

We envision a future where marketing teams are empowered by AI, not replaced by it. Our goal is to help creators create more, strategists strategize better, and leaders lead with confidence.

Get Started

Let’s Build What’s Next.

Connect with us to explore how a partnership grounded in strategy, AI, and human insight can help you unlock growth, elevate customer experience, and lead transformation with confidence.