The Promise of Automation
Since our inception 12 years ago, Demand Spring has helped many of the biggest and fastest-growing B2B brands in the world apply Marketing Automation to deliver strategic impact. This foundation remains core to our expertise today, as we continue to provide industry-leading Marketing Automation services while helping our clients evolve these platforms with AI capabilities.
Marketing Automation has delivered tremendous value over its 20-year history and continues to be a crucial component of modern marketing operations. As these platforms evolve and integrate with AI, they’re becoming even more powerful. However, many marketers are still struggling with problems the current MarTech stack has been unable to address, such as disparate data, siloed marketing processes, manual tasks, and an inability to properly serve B2B buying centers. This is where the transformative power of AI comes in, NOT to replace Marketing Automation and talented marketers, but to enhance and elevate it to new levels of effectiveness.
AI Delivers
That is all changing with AI and Generative AI. At Demand Spring, we’re excited to be witnessing this massive inflection point in B2B Marketing, and we look forward to the next 5, 10, 15 years of growth it will bring. AI’s next level of super-automation will:
- Deliver on the promise of personalization at scale
- Open up new avenues for growth and customer engagement
- Improve marketing & sales workflows to deliver truly integrated customer experiences
- Automate the non-selling tasks that dominate the time of sellers and SDR teams
- Drive innovation and productivity like never before.
All-In on AI
Almost 80% of B2B Marketers today are using AI or Generative AI. But use tends to be on the level of individual experimentation rather than comprehensive organizational strategy. Demand Spring is working to change that.
Building on over a decade in Marketing Automation, we are helping visionary B2B CMOs and their teams realize the promise of AI and automation. We deliver cutting-edge services that fuel innovation, boost marketing productivity, upskill talent, and elevate customer experiences. Through a clear focus on AI and automation, we are investing in the future of B2B marketing growth to help CMOs:
- Develop and communicate a vision for AI within the organization
- Build a comprehensive AI strategy aligned to marketing strategy
- Identify and help implement quick-win use cases
- Unite siloed marketing processes with AI Agents
- Reimagine marketing processes to drive innovation and productivity
- Define an action plan for operating model changes across people, process, & technology
- Upskill and reskill the marketing team
To learn more, read our SCALE with AI Framework.
Automated by 2030
Creators need more time to create, strategists more time to strategize, salespeople more time to sell, tech people more time to innovate. Trusted and high-performing automation not only puts inefficiency and miscommunication behind us but also empowers teams to focus on the high-impact work that fuels growth. By freeing up marketing to be creative, strategic, and brilliant problem solvers, we’re helping them engage buyers with purpose and vision—transforming every interaction into a powerful driver of long-term success.
Ready to join us in building the future of marketing in your company? Reach out for a consultation to match your goals with a winning strategy.
Mark Emond
