Close this search box.


2024 Benchmark Study: AI in B2B Marketing

We understand the pressure to leverage AI’s potential while lacking a clear roadmap. The fear of making wrong AI choices is valid, but together, we can turn this uncertainty into opportunity.

Demand Spring conducted a comprehensive study, surveying C-level executives and senior B2B marketing professionals across North America. We delved into:

  • Current AI adoption: How B2B companies are implementing AI and its impact on their strategies. 
  • Industry trends: Data-driven insights across different B2B industries and organization sizes. 
  • Challenges and solutions: Identifying the roadblocks to successful AI integration and practical recommendations to overcome them. 
  • Future outlook: Uncovering the growth of AI in B2B marketing and how to prepare for it. 




You might also enjoy


Artificial intelligence (AI) is everywhere in B2B marketing, promising to personalize experiences, automate tasks, and optimize campaigns. But for many [...]


Read our CDP Buying Guide designed to elevate your understanding and strategic planning for optimizing a Customer Data Platform (CDP). [...]


Unlock the path to marketing success in our whitepaper: Discover essential strategies for marketing success that are a must-know for [...]

Download and read this insight.