Read how implementing a scalable and global lead nurture framework allowed Rapid7 to make connections, tell a purposeful story, and drive pipeline.

Demand Spring was brought in to create a lead nurture framework that was scalable and global, and one that Rapid7 could easily implement and build upon for future campaigns.

“Working with Demand Spring, we have really seen the impact of telling a story – messaging our campaigns to the reader rather than to the content. It has helped build relationships and created loyalty within our prospect base.”