Rapid7 | Cybersecurity

Read how implementing a scalable and global lead nurture framework allowed Rapid7 to make connections, tell a purposeful story, and drive pipeline.

Demand Spring was brought in to create a lead nurture framework that was scalable and global, and one that Rapid7 could easily implement and build upon for future campaigns.

“Working with Demand Spring, we have really seen the impact of telling a story – messaging our campaigns to the reader rather than to the content. It has helped build relationships and created loyalty within our prospect base.”

Want all the details?

Download and Read the Full Story

related

You might also enjoy

Strategy

Learn the three R's of measuring the impact of your ABM programs.

Press Releases

Mark Emond; Elle Woulfe return as co-hosts for season 4.

Revenue Marketing

Seeking input into how marketing contributes to top-line organizational revenue.

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the DS team.