Demand Spring was brought in to create a lead nurture framework that was scalable and global, and one that Rapid7 could easily implement and build upon for future campaigns.
“Working with Demand Spring, we have really seen the impact of telling a story – messaging our campaigns to the reader rather than to the content. It has helped build relationships and created loyalty within our prospect base.”
The future is now, and AI is transforming B2B marketing at an unprecedented pace. To thrive in this evolving environment, [...]
We understand the pressure to leverage AI’s potential while lacking a clear roadmap. The fear of making wrong AI choices [...]
Artificial intelligence (AI) is everywhere in B2B marketing, promising to personalize experiences, automate tasks, and optimize campaigns. But for many [...]
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