Learn why your first prompt is just the beginning, how to “brief” your AI like a new team member, and why your most experienced marketers might have a surprising advantage in this new world.
Are you a marketing leader feeling the heat from your CEO and board about AI? You’re not alone. The pressure to adopt AI and deliver immediate business results is immense, but the path forward is often clouded by hype and unrealistic expectations.
The rise of Generative AI is fundamentally changing how B2B buyers research solutions and shortlist vendors. Is your marketing strategy ready for the shift from traditional SEO to the new world of Answer Engine Optimization (AEO)?