AI Training Program
AI-First Mindset Program
Transform Your Marketing Team
A 12-week, hands-on program to embed AI into daily workflows, build custom tools, and future-proof your team’s skills.
The AI-First Mindset Program is a 12-week journey designed to transform your marketing team into an AI-powered innovation hub. This program equips teams to think strategically about AI, embrace a culture of experimentation, and drive impactful results by integrating AI into daily workflows.
Adopt an AI-First Culture
Foster curiosity, collaboration, and experimentation within your team.
Deliver Tangible Results
Build custom AI tools like prompt libraries and GPTs tailored to your goals.
Improve Efficiency
Automate repetitive tasks to focus on creativity and strategy.
Future-Proof Skills
Master prompt engineering and stay ahead of evolving AI capabilities for growth.
PROGRAM STRUCTURE
AI Mastery In 12-Weeks
The program spans 12 weeks, with each week dedicated to exploring different aspects of AI advancements. Sessions are designed to be interactive, with practical examples, hands-on activities, and collaborative projects that directly relate to marketing tasks. By the end of the program, participants will have the expertise to integrate AI as a valuable tool in their marketing strategies.
Team Transformation Over Individual Skills
Build a shared foundation for AI adoption, ensuring your team grows together and maximizes collective impact.
Hands-On, Real-World Outcomes
Participants create reusable assets (e.g., prompt libraries, custom GPTs) and apply AI to real-world tasks and challenges.
Strategic Integration
Learn how to embed AI into workflows for lasting impact and alignment with business goals.
PROGRAM STRUCTURE
Empower & Elevate with AI
Master AI Strategies
Develop custom GPTs, reusable datasets, and a prompt library tailored to your team’s unique needs.
Build Scalable Tools
Develop custom GPTs, reusable datasets, and a prompt library tailored to your team’s unique needs.
Foster Collaboration
Work together to embed AI into daily workflows, creating shared momentum and innovation.
Gain Confidence
Experiment with AI boldly, knowing you have the skills and frameworks to succeed.
PROGRAM STRUCTURE
Invest in AI Transformation
The AI First-Mindset Program is a strategic investment in empowering your marketing team members to become forward-thinking, AI-powered innovators. By fostering curiosity, collaboration, and experimentation, this program equips your marketers with the skills and confidence to leverage AI effectively, transforming both individual contributors and the team as a whole into drivers of innovation and impact.
Training Program Outline
The program spans 12 weeks, with each week dedicated to exploring different aspects of AI advancements. Sessions are designed to be interactive, with practical examples, hands-on activities, and collaborative projects that directly relate to
Training Sessions
Start of the Week
- 1-hour sessions featuring critical thinking teaching, group discussions, and hands-on activities.
- Applied learning challenges for participants to immediately put concepts into practice.
End of the Week
- Team reviews of applied challenges to share learnings, tackle obstacles, and identify opportunities for improvement.
Additional Support
Trainer Availability: Continuous access to experts for questions, guidance, and feedback.
Coaching Office Hours: Personalized support for refining prompts, integrating workflows, and building custom AI tools.
Customizing Content: Tailoring sessions or materials to address specific team needs or industry nuances.
Your 12-Week Transformation
WEEK 1 | Full Team Welcome to AI Prompting Introduction to AI prompting, LLMs, key concepts, and the latest research in AI’s impact on marketing. | Key Takeaway Understanding the role of AI in modern marketing and setting the foundation for prompt mastery. |
WEEK 2 | Introduction to Core Prompting Techniques Teach fundamental prompting techniques, such as direct prompts, role-based prompts, and question-based prompts. Discuss how these techniques apply across different scenarios. | Key Takeaway Developing a core skill set in crafting effective prompts for everyday marketing tasks. |
WEEK 3 | Advanced Prompting Techniques I Dive deeper into complex prompting strategies like chain-of-thought prompts, iterative refinement, and using constraints in prompts to guide the AI’s responses. | Key Takeaway Ability to create nuanced and context-rich prompts that drive engagement. |
WEEK 4 | Advanced Prompting Techniques II Continue exploring advanced techniques, focusing on multi-turn conversations, dynamic prompts that adapt to context, and leveraging external data or context in prompts. | Key Takeaway Further refine participants’ ability to create sophisticated, context-aware prompts. |
WEEK 5 | Image Prompts and Visual AI Focus on using prompts for generating and manipulating images with AI tools. Cover best practices, creative applications, and ethical considerations. | Key Takeaway Expand participants’ prompting capabilities to include visual media, opening up new possibilities for creative and marketing tasks. |
WEEK 6 | Developing a Prompting Library Building an internal library of prompts that marketing teams can use and refine over time. | Key Takeaway Creating a shared resource that ensures consistency and efficiency across all marketing initiatives. |
WEEK 7 | Building Custom GPTs and Micro-Datasets Creating custom AI models trained on marketing-specific data to generate more relevant and accurate content. | Key Takeaway Enhanced ability to produce highly targeted and personalized marketing materials using custom AI tools. |
WEEK 8 | Practical AI Projects Hands-on projects where teams create, test, and refine prompts based on real marketing scenarios. | Key Takeaway Practical experience in applying AI prompting to solve marketing challenges. |
WEEK 9 | Intro to AI Hacking and Ethics Learn about the basics of Prompt Hacking, one of the biggest vulnerabilities in Large Language Models (LLMs) to understand more on how they work. | Key Takeaway LLMs are not perfect and we need to learn more about the vulnerabilities and the ethics of AI. |
WEEK 10 | Integrating AI into Daily Workflows Strategies for seamlessly incorporating AI into marketing workflows, emphasizing automation and time-saving techniques. | Key Takeaway Making AI a natural and valuable part of the marketing team’s daily routine, enhancing productivity and creativity. |
WEEK 11 | Tools, Tools, Tools and More Tools Showcasing fun point solutions to help team members understand what the future entails and will create ideas on other ways AI can be used for smaller one off projects and opportunities, some for even free. | Key Takeaway AI platforms will most likely converge in the future, until then understanding fun unique tools that are available today will help marketers to get inspired to do even more with AI. |
WEEK 12 | Full Team Recap and Future of AI Exploration Reviewing program learnings, exploring future AI trends in marketing, and planning next steps for continued AI integration. |
Get Started
Enroll in our 12-Week AI Prompt Training Program
Take advantage of our individual or team AI Prompt Training, contact Demand Spring today to get started.
