Revenue Marketing System Audit
Your Revenue Marketing system is the ecosystem of interdependent goals, processes, collaboration and metrics that helps your company grow.
Demand Spring wants to help you be a better Revenue Marketer
1. Customer Lifecycle
Understand and operationalize the customer lifecycle by ensuring you have a clearly defined ICP, comprehensive persona information, and an up-to-date understanding of the buyer journey.
Align strategy and execution to build stronger lead-to-revenue processes by reviewing your demand gen strategy, realigning marketing and sales processes, optimizing metrics, and taking another look at your targeting process.
Map a path to great talent by identifying skills gaps and competencies, revisiting your marketing people strategy, and re-evaluating campaign process efficiencies.
Better engage your audience with strategies and assets that drive education and conversion by rebalancing your asset mix to meet acquisition goals, evaluating your paid and earned media strategy, taking another look at your nurture programs and gating strategies, and optimizing your website to drive demand.
5. Martech Optimization and Automation
Apply martech best practices to ensure your technology stack is aligned with your marketing strategy, identifying gaps and drop-off points in your funnel, and defining the most effective ways to address them.
Whether you need an across-the-board assessment or a more surgical approach, Demand Spring can design an audit that drives immediate impact for your organization.
Content shouldn’t be an afterthought. It’s how you speak to your market.
Successful Revenue Marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.