Data Governance and Management
Sometimes marketers let their database hygiene fall by the wayside. We’ve got programs to get out the door and a laundry list of other urgent to-dos. But dirty data costs you.
Demand Spring wants to help you be a better Revenue Marketer
The topic of database management puts some people to sleep. We are not those people. We love helping our clients save on costs by uncovering the gold stashed away in their database.
We thoroughly audit your database to assess any gaps, inconsistencies, risks, duplications or unnecessary records and deliver a pragmatic roadmap to success with data governance. We take a holistic approach and deliver actionable insights on problem areas for short and long term data quality.
We deliver the full audit in three weeks, with the goals of:
After getting to know your data, our team of Marketo Certified Experts and Solutions Architects swoops in to optimize with de-duping, data cleansing, and data enrichment. We also develop a data dictionary to help you understand the importance and use of each field, how it syncs with other systems and the system of record that governs the data within each field.
We recommend and implement tools such as RingLead and DiscoverOrg to cleanse, maintain and enrich your data.
If your marketing technology tools aren’t piling on the insights, something's gotta give.
What you get out of your marketing automation platforms is a function of the big and little decisions you make every day.