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Research

State of Account-Based Marketing

Explore how B2B organizations are executing their Account-Based Marketing strategies and the results they are seeing. This report includes insights from B2B Marketers from across North America, from diverse industries on topics such as how much revenue their ABM strategies are generating, the impact on marketing and sales alignment, to what tech stacks marketers are using to execute ABM.

State-of-Account-Based-Marketing.pdf

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