Marketing leaders, solving problems out loud.

SEPT. 17, 2026

The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands

As buyer trust continues to shift away from brands and toward peers, communities are becoming one of the most powerful—and least understood—growth engines in B2B. AI is now making it possible to…

OCT. 13-15, 2026

MAICON 2026

Demand Spring is exhibiting and speaking at MAICON 2026, the Marketing AI Institute's conference for marketing and business leaders, in Cleveland from October 13 to 15.

OCT. 22, 2026

AI, Brand, and Trust: Protecting What You’ve Spent Years Building

AI can accelerate content and campaigns, but it can also dilute or damage a brand if not handled carefully. This conversation will focus on guardrails, governance, and brand stewardship in an…

OCT. 29, 2026

AI and the Sales–Marketing Partnership: New Ways of Working Together

AI is blurring the traditional lines between sales and marketing. This discussion will focus on joint sales–marketing workflows enabled by AI: lead and account scoring, conversation intelligence,…

NOV. 26, 2026

The H-Shaped Marketer: Reskilling Your Team for the AI Era

AI is reshaping marketing roles faster than most organizations can adapt, creating a new talent profile: the H-shaped marketer—deep expertise in a core craft, broad literacy across adjacent…

DEC. 10, 2026

The 2026 Retrospective: What Broke, What Scaled, What’s Next

As AI reshaped nearly every corner of B2B marketing in 2026, marketing leaders were forced to rethink long-held assumptions, retire outdated playbooks, and double down on what actually moved the…