The architects behind your revenue engine.

As Founder and President of Demand Spring, Mark Emond has spent over two decades helping enterprise B2B organizations transform marketing into a measurable revenue engine. Drawing on seasoned leadership at IBM, Cognos, and Watchfire, he bridges the gap between high-level go-to-market strategy and ground-level execution.

Mark partners directly with executive leaders to operationalize growth and tightly align sales with marketing. By architecting go-to-market models that accelerate pipeline, he provides the authoritative guidance CMOs require to evolve traditional teams into tech-enabled revenue operations.

Shannyn leads the firm’s growth strategy and works closely with clients to uncover the value they’re looking to create across their business and connect them with the right solutions to achieve it. She brings a unique combination of client-side marketing leadership, business development, sales strategy, and executive coaching experience. Having spent her career on both sides of the client-partner relationship, Shannyn understands what marketing leaders need from their partners, and what it takes to build the strategies, teams, and relationships that drive sustainable growth.

As Chief Marketing Officer at Demand Spring, Erin Forsyth directs the firm’s brand positioning, demand generation, and go-to-market strategy. She brings an outcome-focused perspective to modern B2B marketing, ensuring every piece of messaging mirrors the revenue-driven value the agency delivers to enterprise clients.

Understanding the pressures facing today's revenue leaders, Erin tightly aligns marketing investments with strategic business objectives. Her leadership operationalizes growth, ensuring Demand Spring resonates with visionary CMOs looking for a seasoned partner to scale operations and accelerate pipeline.

Susan Malik brings over 25 years of experience as a successful entrepreneur and financial leader to her role as Chief Financial Officer. Having founded and scaled multiple companies in both Canada and the United States, her expertise spans banking, corporate finance, information systems, and management consulting. Prior to her entrepreneurial ventures, she advised small and mid-market organizations as a management consultant for Grant Thornton.

At Demand Spring, Susan ensures the agency’s operational infrastructure and financial models are primed to support sustainable, high-growth initiatives. A Chartered Professional Accountant (CPA, CA), she couples rigorous financial governance with a deep understanding of technology and strategic scaling—ensuring that the business remains an agile, financially secure, and highly reliable partner for enterprise clients.

As Managing Director at Demand Spring, Derek Boshkov specializes in bridging the critical gap between marketing and sales. Drawing on extensive experience in process-building, enablement, and marketing operations, he brings a deeply analytical, data-driven mindset to B2B digital strategy.

Derek partners with revenue leaders to transform complex tech stacks into streamlined engines for growth. By prioritizing advanced automation and operational efficiency, he ensures go-to-market strategies are backed by strategy-led execution that accelerates pipeline and drives measurable revenue impact.

Andrea Drown is a seasoned client services and operations leader with over 25 years of experience in B2B marketing and agency operations. Having managed key accounts and campaigns for global organizations—including Goodyear, Nuance Communications, and Schneider Electric—she brings exceptional communication, organizational precision, and strategic project management to every client engagement.

As Managing Director, Andrea bridges the gap between high-level brand strategy and the day-to-day execution that keeps enterprise marketing engines moving. With a keen analytical eye and a focus on long-term value, she ensures complex client programs are delivered flawlessly, on time, and completely aligned with the client’s broader revenue and business goals.

As a Senior CMO Advisor at Demand Spring, Lucian Lui brings over 25 years of executive leadership experience to help enterprise organizations navigate complex go-to-market transformations. Drawing on his tenure as Chief Marketing Officer at high-growth technology companies like Rapid7 and Immersive Labs—alongside senior roles at Microsoft and Iron Mountain—he provides visionary revenue leaders with the authoritative guidance required to scale operations, strengthen market positioning, and drive predictable revenue impact.

Lucian partners directly with C-suite executives to bridge the critical gap between overarching business strategy and day-to-day commercial execution. By helping leadership teams move beyond theoretical AI experimentation and aligning sales and marketing into a unified engine, he ensures that modern marketing investments build practical capabilities, elevate the customer experience, and operationalize measurable, sustainable growth.

As an Account Manager at Demand Spring, Melissa Beresford brings over 15 years of enterprise technology and partner marketing experience to complex B2B engagements. Drawing on her extensive background with industry leaders like IBM and Cognos, she leverages exceptional strategic project management and client leadership skills to ensure high-level go-to-market visions translate into flawless execution.

Melissa partners directly with revenue leaders to orchestrate cross-functional teams and eliminate operational friction. By tightly aligning internal resources with overarching business objectives, she ensures that every marketing initiative is delivered seamlessly—fostering the trusted, strategy-led partnerships required to drive measurable pipeline impact and long-term value.

As an Account Manager at Demand Spring, Lissa Lawrence leverages over a decade of cross-industry experience to orchestrate complex B2B engagements. Drawing on her specialized background as an accredited professional coach, she brings a uniquely empowering, communication-driven approach to client leadership—ensuring that high-level strategic visions are executed with absolute precision and cross-functional alignment.

Lissa partners directly with enterprise marketing teams to connect people, processes, and ideas into a unified engine for growth. By eliminating operational friction and fostering a highly collaborative environment, she ensures that sophisticated marketing initiatives move forward seamlessly, delivering both high-quality, strategy-led execution and measurable business impact for visionary revenue leaders.

As an Account Manager at Demand Spring, Robyn Mia is a strategic client leader who partners with enterprise organizations to drive measurable growth and long-term value. Drawing on a robust background in customer success, marketing strategy, and MarTech, she specializes in managing complex B2B accounts and translating intricate business needs into scalable, high-performing strategies.

Robyn excels at bridging the gap between technical execution and overarching marketing objectives to ensure seamless delivery and concrete ROI. By tightly aligning internal teams and championing an exceptional client experience, she builds the trusted, strategy-led partnerships required to support account expansion, drive retention, and deliver meaningful business impact for visionary revenue leaders.

As an Account Manager at Demand Spring, Nina Spasic brings over a decade of strategic project management and client leadership experience to complex B2B engagements. Drawing on an extensive background in management consulting and rigorous global business acumen, she specializes in bridging the critical gap between high-level strategic vision and flawless, day-to-day execution.

Nina partners directly with visionary revenue leaders to connect people, processes, and ideas into a unified engine for growth. By seamlessly orchestrating cross-functional teams and championing a highly collaborative approach, she eliminates operational friction—ensuring that every marketing initiative is delivered on time, on strategy, and with an unwavering focus on measurable business impact.

As an Account Manager at Demand Spring, Lauren Lloyd brings a decade of cross-industry expertise and rigorous, PMP-certified project management to complex B2B engagements. She specializes in translating sophisticated client needs into clear, actionable project roadmaps, ensuring that high-level strategic visions are backed by flawless, on-time execution.

Lauren partners directly with enterprise teams to eliminate operational friction and keep complex initiatives moving forward. By championing proactive problem-solving and ensuring tight alignment across cross-functional groups, she ensures that every campaign and project is delivered efficiently and with an unwavering focus on measurable business impact.

As Director of Strategy Consulting, Elli Plihcik is a seasoned B2B revenue marketing consultant specializing in crafting strategies that maximize pipeline and drive sustainable growth. With deep expertise in AI-driven marketing, advanced automation, and demand generation, she partners with enterprise organizations—particularly in complex sectors like financial services—to align high-level marketing efforts directly with concrete revenue goals.

Elli acts as a trusted advisor to visionary CMOs looking to scale efficiently in a fast-paced digital landscape. By taking a rigorously data-driven approach, she bridges the gap between innovative strategy and measurable business outcomes, ensuring clients can navigate market complexities and transform their marketing operations into high-performing revenue engines.

As a Marketing Technology Consultant and Marketo Certified Solution Architect, Gopinath Ganesan specializes in architecting and implementing advanced MarTech solutions for high-growth B2B SaaS organizations. Backed by over seven years of experience in lead generation and an MBA in Marketing, he brings a deeply strategic, data-driven perspective to complex digital marketing campaigns.

Gopinath partners directly with enterprise marketing teams to transform raw technology investments into measurable pipeline. By leveraging advanced automation and ensuring rigorous platform optimization, he helps modern marketing organizations operationalize their strategies, accelerate lead velocity, and drive sustainable revenue growth.

As a Marketing Technology Consultant, Stephanie Black partners with enterprise B2B organizations to operationalize and optimize their marketing automation platforms. With a sharp focus on flawless campaign execution and advanced digital strategy, she navigates the complexities of modern tech stacks to ensure that every marketing initiative translates directly into measurable pipeline impact.

Stephanie is deeply committed to aligning high-level go-to-market objectives with precise, strategy-led execution. By streamlining digital workflows and applying rigorous platform governance, she helps revenue leaders cut through technical debt, maximize their automation investments, and drive scalable, data-driven growth.

As an Associate Marketing Technology Consultant, Cindy Froese Schroeder brings a robust background in the tech industry to help enterprise organizations optimize their digital marketing infrastructure. Specializing in advanced marketing automation, she ensures that complex B2B campaigns are architected, executed, and scaled with absolute precision.

Cindy is deeply focused on the technical execution required to turn high-level go-to-market strategies into operational realities. By aligning platform performance with broader business objectives, she helps B2B marketing teams eliminate technical friction, streamline their foundational processes, and drive measurable campaign ROI across their automation stacks.

As an Associate Marketing Technology Consultant, Lance Moore manages the systems, data, and processes that power complex, high-performing B2B marketing operations. With deep expertise in enterprise platforms like Marketo, Eloqua, and Salesforce Marketing Cloud, he specializes in optimizing lead routing, developing data-driven campaigns, and building the reporting architecture necessary to measure true performance.

Lance thrives on solving intricate process puzzles that reduce manual workloads and increase revenue predictability. By aligning marketing automation technology tightly with sales operations, he empowers internal teams to step away from the operational grind and focus on strategy—ensuring that every campaign executes flawlessly and drives sustainable growth.

As an Associate Marketing Technology Consultant, Darren Luong manages the core systems, data, and processes that power high-performing B2B campaigns. With hands-on expertise in enterprise platforms like Marketo and Eloqua, he specializes in optimizing lead routing, building precise performance dashboards, and ensuring seamless operational alignment between marketing and sales.

Darren focuses on solving complex process puzzles to eliminate manual friction and increase revenue predictability. By architecting scalable marketing operations, he empowers internal teams to execute with confidence, ensuring every campaign is perfectly aligned with broader go-to-market strategies and bottom-line growth.

As a Marketing Technology Consultant, Maria Hortua leverages an extensive background in email marketing, advanced marketing automation, and data analytics to transform raw data into actionable business insights. Highly proficient across leading enterprise platforms like Marketo, Eloqua, and Power BI, she brings a deeply analytical, solutions-oriented approach to solving complex operational challenges.

Maria partners closely with B2B organizations to operationalize their digital strategies, ensuring campaigns execute flawlessly and technology stacks are fully optimized for growth. By bridging the gap between technical execution and revenue impact, she helps marketing teams move past manual operations and focus on driving scalable, data-driven pipeline velocity.

As Manager of the Marketing Technology Practice, Tina Groulx leads a team of specialized consultants in architecting, executing, and optimizing complex B2B automation strategies. Overseeing Demand Spring’s Marketo as a Service offering, she brings deep, hands-on practitioner expertise to enterprise clients, ensuring that sophisticated MarTech stacks are configured to deliver gold-standard results.

Tina bridges the gap between technical execution and strategic business objectives. By cultivating a high-performing technical team and championing rigorous platform governance, she enables visionary B2B organizations to eliminate operational friction, scale their digital marketing efforts, and transform their automation investments into highly reliable revenue engines.

As SEO, SEM Lead, Web Strategy and Development, Brent Martel brings over 15 years of digital leadership to his role, specializing in the architecture of high-converting B2B digital experiences. Having successfully directed strategy and execution across UX, advanced search marketing, and web development, he possesses a deep understanding of how to turn complex web infrastructure into a measurable driver of pipeline velocity.

Brent partners with enterprise marketing teams to align their foundational web presence and search strategies directly with overarching revenue goals. By eliminating digital friction and optimizing the buyer journey from first touch to conversion, he ensures that digital platforms do more than just function—they actively operationalize growth and deliver tangible business results.

As a lead Developer at Demand Spring, Marc Tessier bridges the critical gap between complex technical infrastructure and seamless digital buyer experiences. With a robust background in computer engineering technology, he architects and deploys multi-platform, client-focused solutions that ensure an organization's underlying technology perfectly supports its broader go-to-market strategy.

Marc partners with B2B marketing teams to translate high-level design and automation requirements into flawless technical execution. Whether optimizing enterprise Marketo templates or developing custom web and mobile integrations, he eliminates technical friction, ensuring that modern MarTech investments operate as reliable, high-performing revenue engines.

As a Marketing Specialist at Demand Spring, Taran Brach leverages an extensive background in digital strategy to drive high-impact B2B campaigns. Drawing on her experience executing complex marketing initiatives for global industry leaders like Deloitte, Amazon, and Meta, she brings a rigorous, enterprise-grade perspective to modern digital marketing and audience engagement.

Taran partners closely with enterprise marketing teams to translate high-level go-to-market strategies into flawless digital execution. By aligning sophisticated campaign management with overarching business objectives, she ensures that every marketing initiative cuts through market noise, deeply engages the target buyer, and delivers measurable pipeline impact for visionary revenue leaders.

As Manager of People and Culture at Demand Spring, Dani Silvestre aligns strategic human resources initiatives directly with the firm’s overarching business objectives. Drawing on her rigorous professional accreditations (PHRi, RPR), she understands that delivering exceptional value to enterprise clients requires a foundational culture of high-performing, deeply engaged talent.

Dani partners directly with executive leadership to optimize organizational effectiveness and build a highly collaborative, growth-oriented environment. By championing internal development and eliminating operational friction within the team, she ensures Demand Spring attracts and retains the seasoned practitioners required to provide strategy-led execution and drive measurable revenue impact for visionary B2B clients.

As a Public Relations Consultant at Demand Spring, Nicole Baker specializes in shaping market perception and elevating brand authority for B2B enterprises. Drawing on extensive experience managing complex media and industry analyst programs, she brings a highly strategic, results-driven approach to corporate communications that moves beyond traditional awareness metrics.

Nicole partners directly with revenue leaders to ensure high-level brand messaging cuts through industry noise and reaches critical market influencers. By tightly aligning public relations initiatives with overarching go-to-market objectives, she helps organizations build the trusted, strategy-led market presence required to drive demand and support sustainable pipeline growth.