Demand Spring

The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands

1:00 PM ET

As buyer trust continues to shift away from brands and toward peers, communities are becoming one of the most powerful—and least understood—growth engines in B2B. AI is now making it possible to scale, moderate, and activate these communities in ways that were previously too manual or fragmented.

In this session, we’ll explore how marketing leaders are using AI to identify influential voices, surface intent-rich conversations, activate advocates, and engage buyers long before they enter the formal funnel.

You’ll walk away with practical strategies to build and accelerate community-led growth at scale, grounded in peer trust and powered by AI.

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