The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands

Name: The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands
Start: 2026-09-17T13:00:00-04:00
End: 2026-09-17T14:00:00-04:00

Demand Spring events are a room of B2B marketing leaders working through the same problems out loud. No keynote, no demo, no lead form standing between you and the conversation. You leave with other people's thinking, not a recording you'll never open.

SEPT

THUR

Virtual Event

1:00 PM ET

Secure your seat.

We keep the room focused. Register below to receive your calendar invite and exclusive access to the session framework.

The Conversation

Community is B2B's most underutilized growth engine. Learn how to leverage AI to scale peer engagement and capture high-intent buyers long before they enter your funnel.

Key Takeaways

What we're bringing to the table:

Identifying Intent: How to use AI to surface high-signal conversations hiding in Slack channels, forums, and peer networks.
Scaling Authenticity: Frameworks for automating community moderation and engagement without sounding like a bot.
Proving Revenue Impact: The operational metrics you need to tie community-led growth back to actual pipeline and board-level reporting.

The Facilitator

Guided by experience.

Mark Emond

CEO, Founder & Executive Chair

Facilitated by Mark Emond, Demand Spring's CEO, Founder & Executive Chair. We guide the framework and keep the conversation honest; the real value comes from the leaders in the room.

Keep the Conversation Going