The AI Exchange is a practitioner-led roundtable where enterprise marketing leaders solve actual pipeline friction. Explore our past sessions to uncover how your peers are actively dissolving GTM silos, protecting brand trust, and reskilling their teams to drive measurable revenue.
Peer-Tested Frameworks
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AI Exchange – Past Session
AI can accelerate content and campaigns, but it can also dilute or damage a brand if not handled carefully. This conversation will focus on guardrails, governance, and brand stewardship in an AI-driven world.
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AI Exchange – Past Session
As buyer trust continues to shift away from brands and toward peers, communities are becoming one of the most powerful—and least understood—growth engines in B2B. AI is now making it possible to scale, moderate, and activate these communities in ways that were previously too manual or fragmented.
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AI Exchange – Past Session
You can’t have smart AI without clean, connected data. Many marketing teams are hitting the ceiling on AI experiments because their data foundation isn’t ready.
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AI Exchange – Past Session
AI is accelerating the long-predicted decline of the MQL, replacing static lead scores and form fills with dynamic, behavior-driven buying signals interpreted by autonomous agents.
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AI Exchange – Past Session
AI initiatives don’t get continued funding unless they can clearly show impact on revenue, efficiency, or risk reduction. This session is all about measurement and storytelling. We’ll discuss how to set success metrics for AI initiatives (beyond vanity stats), how to attribute revenue and pipeline to AI-enabled programs, and how to communicate value in language that resonates with the CEO, CFO, and Board.
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AI Exchange – Past Session
AI is transforming every employee into a potential content creator, giving B2B organizations the ability to scale thought leadership and storytelling at a pace that was impossible just a year ago. But without the right guardrails, this newfound scale can quickly erode brand trust and message consistency.
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AI Exchange – Past Session
AI agents are rapidly moving from experimental add-ons to core drivers of the B2B funnel, reshaping how marketers generate demand, qualify buyers, orchestrate campaigns, and even progress deals to closed-won.
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AI Exchange – Past Session
AI isn’t just a new toolset—it’s a new operating model. This discussion will explore how leading teams are restructuring roles, processes, and governance to fully leverage AI in marketing. We’ll dig into questions like: What does a modern marketing org chart look like? Where do “prompt engineers,” data strategists, and AI operations live? How (and when) do you upskill your existing team versus hiring net new?
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AI Exchange – Past Session
AI is everywhere in the headlines, but senior marketing leaders are under pressure to turn noise into measurable impact. In this session, we’ll unpack what a practical AI roadmap looks like for modern B2B organizations—one that aligns to pipeline, customer experience, and operational efficiency, not just experiments.
Keep the Conversation Going
The B2B landscape shifts daily. Access upcoming live sessions to ensure your team stays ahead of the adoption curve.
AI Exchange
NOV. 26, 2026
November 26, 2026
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AI Exchange
DEC. 10, 2026
December 10, 2026
Secure Your Seat
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