Demand Generation Strategy Services
Demand Spring’s strategy consulting services are designed to help organizations mature their demand generation practices and processes. With so much client-side experience, we take a practical, action-oriented approach in incrementally rolling out improvements. We are not the kind of consulting organization that tries to boil the ocean on day one, or that takes two quarters to write a report. Our practice is to help organizations drive tangible results in the first 45 days of engaging with us. Demand Spring has extensive experience in demand generation program development at the strategic level, not with tactics. Services include:
Target Audience Optimization
Demand Spring helps clients understand how their customers buy their solutions. We audit and map the personas involved at each stage of the buying cycle and the channels and offers they engage with in each stage.
We work with our customers to tune messaging so that it is optimized for each persona in the buying cycle and to ensure a focus on driving offer response (not selling the product on a first touch early in the buying cycle).
Recruitment Strategy Development
We build inbound and outbound recruitment strategies that address pipeline creation and progression, with communications and content that is mapped to the customer’s buying cycle.
Sales & Marketing Alignment
We facilitate alignment on lead taxonomy, lead passing processes, the customer buying cycle and personas, and the integrated role of sales & marketing throughout the buying cycle. Our proven Market View Planning process drives critical strategy and resource alignment right down to each regional selling unit.
Demand Generation Audit
Demand Spring offers a broad review of target audiences, messaging, inbound and outbound strategies and tactics.