Marketo Tip: How to Ensure Marketing Gets Credit on Opportunities
Out of the box, Marketo is built to search and track leads that are associated with an opportunity in your CRM system. This is how marketing has the ability to track the lead’s marketing interactions and tie them to a pipeline and/or a revenue metric. But as the Attribution Settings dialog box in Marketo states: […]
Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.
Getting Full Value From Your Marketo Deployment It’s that time of year when baseball nuts like me begin to dream about the next season, while basking (hopefully) in the latest victories of the previous. Like many serious sports fans, I appreciate the great technology (Thank you StatCast.) and how it helps me get the most enjoyment […]
The Acceleration of Digital Marketing Transformation in Financial Services
When Alexander Hamilton founded America’s first bank, The Bank of New York, in 1784 he couldn’t have possibly imagined becoming a Broadway sensation. But Broadway is just one of many starring roles he has played in the past 250 years. Not only was he a founding father of the US financial system, but also of […]
Introducing Marketo as a Service
Expert Marketo Campaign Execution for 25% Less is Just Your Appetizer You may have seen our blogs and posts on the gap we see for organizations deploying Marketo (and all Marketing Automation platforms). Marketo is powerful technology. It slices, it dices, it makes warm bread in 20 minutes. What it doesn’t do is run by […]
Marketing Automation in Healthcare: A Prescription for Patient Communication
In its 15+ years of existence, Marketing Automation has helped transform marketing organizations in many industries. The next major area that is ripe for transformation is applying Marketing Automation in healthcare to help improve patient care. As is well-known, healthcare is going through a tremendous digital transformation. Paper-based charting is (gradually) giving way to […]
Getting started with ABM using Core Marketo
We’ve all been exposed to the ABM hype. We’ve attended the Marketo summit sessions and the webinars covering strategy and tools but the truth of the matter is, we don’t all have the resources or budget to invest in it right now. If that’s you, then read on… Here are 4 easy steps to help […]
Why You Need Data Governance in Your Marketing Automation Platform
Ok, here goes. Data governance refers to the overall management of the availability, usability, integrity, and security of the data employed in an enterprise. A sound data governance program includes a governing body or council, a defined set of procedures, and a plan to execute those procedures. Phew! That sounds like a lot to take […]
Marketing automation and my car. Soulmates?
So, I have always been conflicted about the kind of car I drive. I like a nice car, but have subscribed to the theory that it’s a really bad investment. Much like my investments, I’m a buy and hold guy when it comes to cars. That said, a couple of years ago, when it came […]