Part 2: The Impact of Marketing Automation in B2B

Welcome to Part 2, where we delve deeper into understanding the challenges and benefits of marketing automation. In this segment, we’ll explore the statistics and delve into the hurdles organizations encounter while harnessing its full potential.   When Marketing Automation Turns into a Problem Challenges present another facet when it comes to marketing automation. One […]

Part 1: The Impact of Marketing Automation in B2B

Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]