Part 1: The Impact of Marketing Automation in B2B
Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]
Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing
Tangible ways to be a strategic driver in your organization.
Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
Reflecting on the evolution of Marketing.
