Santa’s Modern Marketing Makeover
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick… Speaking of Saint Nick, there are some troubling signs arising from the North Pole. Complications […]
Demand Spring on defining engagement.
Oh, where to start? There are SO many analogies to pay off the idea of how to truly engage your audience. Everyone wants it, but few have the patience for and are given the time to build it. Remember that latest renovation or home improvement project you just completed? Remember those four or five things […]
Why You Need Data Governance in Your Marketing Automation Platform
Ok, here goes. Data governance refers to the overall management of the availability, usability, integrity, and security of the data employed in an enterprise. A sound data governance program includes a governing body or council, a defined set of procedures, and a plan to execute those procedures. Phew! That sounds like a lot to take […]