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27 Digital Signage Content Creation Tools to Make Your Content More Dynamic

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This article was originally published at Enplug.com. Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]

From Dirty Data to Gold: How to Audit Your Database

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It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]

Marketo Sales Insight: The Most Misunderstood and Underutilized Tool in Marketo

You heard that right. I’m making a bold statement here. Out of all the features in the Marketo toolkit, Marketo Sales Insight (MSI) is by far the most misunderstood and underutilized of them all. MSI is so often overlooked that many sales reps don’t even know it exists. This shouldn’t be the case! MSI is […]

Maintain Your Relationships by Spurring Buyer Intent

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Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires.  Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]

2020 Revenue Marketing B2B Benchmark Report

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Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before. OTTAWA, ON – December 11, 2019 – Revenue Marketing consultancy Demand Spring today released the results of their third annual Revenue Marketing B2B Benchmark Report. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational […]

Demand Spring Launches 3rd Annual Revenue Marketing Survey

OTTAWA, ON – September 19, 2019 – Revenue marketing consultancy Demand Spring has launched their 3rd annual Revenue Marketing Survey. Marketing organizations are currently transitioning from cost centers to profit centers, and as such strategies, processes and practices are beginning to evolve. Demand Spring’s Revenue Marketing Benchmark Survey gives B2B marketers the opportunity to contribute […]

Buyer Personas: Overcooked in 2020?

Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has thrown some persona research on the grill. The bigger question is are they overcooked? Should we […]

Take Your Buyer Persona Research up to the Next Level

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Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer journey research to be valuable, you must make it actionable by incorporating it into organizational activities and using it to inform […]