Mastering the Art of Email Marketing and Analytics: Your Path to Digital Dominance!

As the volume of daily emails continues to soar, email marketing faces an array of challenges as a digital strategy. In this dynamic landscape, tracking metrics and email analytics have emerged as critical components for companies to stay ahead, especially when over 340 billion emails are sent every day! Surprisingly, despite the surge in social […]

The Power of Marketing Automation in Reporting

Reporting has become an indispensable skill for every modern marketer. As the landscape evolves, marketing automation platforms demand better insights to answer complex questions from stakeholders. In this article, I, Wolmar Hernadez, a Marketing Technology Consultant at Demand Spring, will walk you through the key components that make a successful report, enabling you to create […]