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Maintain Your Relationships by Spurring Buyer Intent

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Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires.  Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]

Should We be Marketing During COVID-19? And if Yes, How?

Marketing during COVID-19 seems at best trivial, and at worst unseemly. Should businesses stop marketing altogether right now? I have been wrestling with that a lot for the past two weeks, with regards to our own business. The initial direction I gave to our team at Demand Spring in mid-March was that our marketing should […]