Steve Shock
Steve brings a deep passion for operationalizing AI to the Demand Spring team. As a former Fractional VP of Marketing and Digital Practice Lead, he understands the pressure on modern leaders to deliver measurable results without the “fluff.” Steve excels at enabling organizations to move past AI experimentation into full-scale implementation that drives efficiency and engagement.
Steve leverages his extensive experience in building custom AI applications, end-to-end automation, and strategic AI utilization to engineer smarter tooling and high-performing digital ecosystems both inside and outside traditional software stacks. When he isn’t delivering AI solutions, he’s likely sharing his expertise mentoring tech startups at Invest Ottawa or exploring the next frontier of AI tools.
Life became ten times easier the day I realized it was okay to say "I'm not sure but I'll get back to you.
Owner & Head Coach of SUR-FIT Costa Rica. We deliver epic vacation experiences that combine surfing and fitness.
Crackers. Any type, any size, any flavour.
In the late 90s I worked for a mountain bike racing company. I remember standing in a lush green meadow in the middle of the Canadian Rockies in July with peaks towering over me thinking, I can’t believe I have a job that will pay me to be in such a place!
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