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Buyer Personas Enhance Sales and Marketing Practices at Dun & Bradstreet

Demand Spring Develops Research-Based Buyer Personas To Enhance Sales and Marketing Practices at Dun & Bradstreet

“The result of this research and the process of pulling together this persona content is something that we’ve been able to use across our finance business. Having everything backed up by actual research and quotes from customers, and having the quality of the profile and the buyer journey that Demand Spring provided has been phenomenal.”

– Abby Lutte, Integrated Marketing Leader, Third-Party Risk & Compliance at Dun & Bradstreet

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