Buyer Personas Enhance Sales and Marketing Practices at Dun & Bradstreet

Demand Spring Develops Research-Based Buyer Personas To Enhance Sales and Marketing Practices at Dun & Bradstreet

“The result of this research and the process of pulling together this persona content is something that we’ve been able to use across our finance business. Having everything backed up by actual research and quotes from customers, and having the quality of the profile and the buyer journey that Demand Spring provided has been phenomenal.”

– Abby Lutte, Integrated Marketing Leader, Third-Party Risk & Compliance at Dun & Bradstreet

Seeing is believing. Show me the goods.

Download and Read the Full Story


You might also enjoy

Press Releases

Leading Revenue Marketing consultancy marks significant organizational milestone

Marketing Organization

Join me as we take a look back over the past 10 years.

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the DS team.