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“The result of this research and the process of pulling together this persona content is something that we’ve been able to use across our finance business. Having everything backed up by actual research and quotes from customers, and having the quality of the profile and the buyer journey that Demand Spring provided has been phenomenal.”
– Abby Lutte, Integrated Marketing Leader, Third-Party Risk & Compliance at Dun & Bradstreet
The future is now, and AI is transforming B2B marketing at an unprecedented pace. To thrive in this evolving environment, [...]
We understand the pressure to leverage AI’s potential while lacking a clear roadmap. The fear of making wrong AI choices [...]
Artificial intelligence (AI) is everywhere in B2B marketing, promising to personalize experiences, automate tasks, and optimize campaigns. But for many [...]
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