Search
Close this search box.

Buyer Personas Enhance Sales and Marketing Practices at Dun & Bradstreet

Demand Spring Develops Research-Based Buyer Personas To Enhance Sales and Marketing Practices at Dun & Bradstreet

“The result of this research and the process of pulling together this persona content is something that we’ve been able to use across our finance business. Having everything backed up by actual research and quotes from customers, and having the quality of the profile and the buyer journey that Demand Spring provided has been phenomenal.”

– Abby Lutte, Integrated Marketing Leader, Third-Party Risk & Compliance at Dun & Bradstreet

Seeing is believing. Show me the goods.

Download and Read the Full Story

related

You might also enjoy

Marketing Technology

Experience-led growth is the future of B2B marketing. Learn how next-gen MarTech stacks like Adobe & Salesforce enable personalization & [...]

Marketing Technology

Siloed B2B Marketing Data Killing ROI? A CDP can unify data, personalize campaigns & boost ROI by 156%.

Marketing Technology

B2B Marketers Unleash AI for Personalized Experiences at Adobe Summit! Content Creation, Data & More!

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the DS team.