Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation. Whereas previous approaches emphasized branding and creativity, this transition has put a premium on strategy, content, technology, and analytics.
We understand the pressure to leverage AI’s potential while lacking a clear roadmap. The fear of making wrong AI choices [...]
Artificial intelligence (AI) is everywhere in B2B marketing, promising to personalize experiences, automate tasks, and optimize campaigns. But for many [...]
Read our CDP Buying Guide designed to elevate your understanding and strategic planning for optimizing a Customer Data Platform (CDP). [...]
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