Whitepapers

CMOs on Managing in a Tough Economy

Unlock the path to marketing success in our whitepaper:

  • Discover essential strategies for marketing success that are a must-know for practitioners and executives.
  • Gain insights into optimizing marketing efforts, effective budget management, and building robust CEO-CMO partnerships.
  • Learn why CEOs should reconsider cutting marketing spend and find out how to justify budgets based on revenue potential.

 

Join Mark Emond, Founder and Executive Chair at Demand Spring, as he sits down with industry veterans Dave Laverty, Former CMO of IBM Business Analytics and Cognos, and Carol Meyers, Former CMO of LogMeIn, Unica, WorkHuman, and Rapid7, to get their invaluable insights on how CMOs should navigate the uncertain economic climate.

Click here to download.

 

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Discover the key to successfully leading a marketing team during tough economic times.