Are there leaky pipes in your demand system that are causing you to lose leads and revenue?
Our Demand System Workshop is a great way for your marketing team to stay up-to-date on the practices and processes that enable lead creation, progression, and hand-off to sales.
This two-day workshop will educate you on the seven essential areas of a healthy demand system:
- Buyer Journey Insight
- Sales and Marketing alignment
- Optimized lead management processes
- An integrated technology infrastructure
- Inbound marketing
- Content that engages and educates throughout the buyer journey
- Analytics that enable data-driven decision-making
Scope and Deliverables
The Demand System Workshop includes the following components:
- Live instruction from one of our senior demand generation strategists, covering best practices within each of the seven essential areas.
- Actionable templates for conducting a self-review of your demand system.
- Presentation slides and notes to share within your organization.