Short Term Wins & Long Term Success
The foundation of demand generation success is structuring and aligning a marketing organization with the right roles, a clear mission, and measurement and accountability tied to pipeline contribution.
We work with marketing executives to help them optimize their organization to enable demand generation success.
Comprehensive Audit and Advisory Services
Our organization optimization services include a review and recommendations of the following components:
- Organization mission – is pipeline contribution central to the role of marketers throughout the organization?
- Roles – we review current roles and identify gaps compared to best practice organizations. We consider critical roles such as content strategists, marketing operations, business analysts, and inbound marketing.
- Measurement – is your organization effectively measuring pipeline creation and progression
- Compensation – is compensation tied to pipeline contribution throughout the marketing organization?
Demand Spring’s marketing optimization and process design recommendations will identify short-term quick wins to enable an immediate pipeline lift, and longer term structural changes to fully optimize your organization.