Welcome to Marketing Unplugged, a podcast about the humans behind great marketing.

Our goal is simple: to make you smile, to inspire you, and to tap into the wisdom of accomplished B2B marketers so we can all become more confident marketers. Host Mark Emond (fearless leader of Demand Spring) goes deep with guests about what inspires them and how they channel their ideas to help their organizations (and themselves) stand taller.

Kathi Kaplan

Episode 05: 

Kathi Kaplan

Be A Visionary

Kathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to motivate people to execute on that vision. She also shares her thoughts on how to modify business travel and host hybrid events in times of the pandemic.

Michele Grieshaber Podcast episode

Episode 04: 

Michele Grieshaber

Trust and Shared Purpose Create Community

Michele Grieshaber is a CMO Advisor to various groups as an independent business and marketing consultant. She has an impressive background working with IBM in executive marketing roles for almost 20 years and later on transitioning to smaller organizations where she held the CMO role for companies like Silicon Labs. In this episode, Michele talks about how to create culture and community in an organization, as well as the harmony between customer-centricity and being product-led.

Joe Chernov

Episode 03: 

Joe Chernov

Marketing Authenticity and Deeply Connecting to Consumers

Joe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week’s episode to find out more.

Episode 02: 

Dave Gaudet

Get Curious, Get Out There, and Reinvent Yourself

David Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more!


Episode 01: 

Mark Emond & Elle Woulfe

Introducing Our New Co-Host!

Elle Woulfe is the Senior Vice President of Marketing at Invision and Advisory Board Member for Demand Spring. She is going to be Demand Spring’s newest co-host with Mark! Here’s a quick introduction to who Elle is, her background, and why she is so passionate about marketing.


Episode 014: 

Carla Johnson

B2B Storytelling Done the Right Way

Carla is a world-renowned storyteller, speaker, author and influencer who works with Fortune 500 brands. In this episode, Carla shows us how to inject storytelling into B2B marketing.

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