Our goal is simple: to make you smile, to inspire you, and to tap into the wisdom of accomplished B2B marketers so we can all become more confident marketers. Host Mark Emond (fearless leader of Demand Spring) goes deep with guests about what inspires them and how they channel their ideas to help their organizations (and themselves) stand taller.
Get Curious, Get Out There, and Reinvent Yourself
David Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more!
Introducing Our New Co-Host!
Elle Woulfe is the Senior Vice President of Marketing at Invision and Advisory Board Member for Demand Spring. She is going to be Demand Spring’s newest co-host with Mark! Here’s a quick introduction to who Elle is, her background, and why she is so passionate about marketing.
B2B Storytelling Done the Right Way
Carla is a world-renowned storyteller, speaker, author and influencer who works with Fortune 500 brands. In this episode, Carla shows us how to inject storytelling into B2B marketing.
Feeling Stuck? Shake Things Up with Comedy.
Tim Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and Last Week Tonight with John Oliver, and now helps brands connect empathetically through humor. Tim shares his process on how to shake up a brand and make them funny, relatable, and joyful to interact with on this week’s show. Tim also opens up on some of the mental health challenges he’s faced during the lockdown and why we all need connection, more than ever before.
Be Ruthlessly Passionate About the Problem You’re Trying to Solve
Nick Edouard is the Co-Founder and Chief Product Officer at PathFactory, an intelligent content platform that removes friction by delivering delightful and customizable content experiences. Nick is a passionate problem solver and discusses the core problem PathFactory is solving in the marketplace today. He also discusses how the B2B market and marketers still don’t quite know how to leverage the power of AI to do some of the heavy lifting in marketing. All of this and more, in this week’s episode!
Energy and Time Are Limited Things, Use it Wisely.
Tara O’Sullivan is the Chief Marketing Officer for Immedis, the global leader in payroll consolidation. Tara is currently based in Ireland and runs an international team. She has been consistently recognized for bringing a unique blend of strategic insight and operational execution and has over 25 years of extensive experience in B2B Technology & Marketing. On today’s show, Tara discusses women in sports, what you should outsource in marketing, the relationship between demand gen and brand, and so much more!