Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization
Elevate your Marketing Ops career with MarTech Stack Rationalization and storytelling. Optimize tools, reduce costs, and gain influence.
Why CMOs should be concerned about their Martech stack
Three ways to use technology to better connect with your customers.
Marketing and Sales: See Better, Sell Better
How to create a stronger relationship between sales and marketing.
Data-Driven Decision Making: Measure What Matters
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]
Maintain Your Relationships by Spurring Buyer Intent
Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires. Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]