The 5 Marketo Settings You’re Overlooking

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There are a lot of decisions, big and small, that go into making your Marketo instance fit for your organization. We have to think about program channels and tags, naming conventions and templates just to name a few…which can lead to us making decisions on autopilot without fully considering the effect they will have on […]

The Art of Archiving: Clean up Your Marketo Instance

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As the temperature rises and the days get longer, my spring cleaning instincts get triggered. Like many of us, I take advantage of a rainy spring afternoon by cleaning out my closets – moving out winter gear, making space for summer gear. I’m an seasoned pro at this now, but only because I’ve spent years […]