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Top 7 Marketo Mistakes to Avoid – Part 2

Avoiding Marketo mistakes

Welcome back to Part 2 of our blog series, “Minimizing Mistakes in Marketo.” In this post, we’ll uncover the remaining 4 Marketo mistakes you should avoid and we’ll share tips to help you steer clear of them. Let’s dive right in and unlock the secrets to executing flawless Marketo campaigns. 4. Lengthy and Faulty Subject […]

Top 7 Marketo Mistakes to Avoid – Part 1

Avoiding Marketo mistakes

Are you looking to minimize mistakes in Marketo? In this article, we’ll guide you through seven common mistakes and provide valuable tips to help you avoid them. Let’s dive right in and discover the secrets to executing flawless Marketo campaigns.   Form Mistakes Forms serve as the gateway to your database and can be used […]

The 5 Marketo Settings You’re Overlooking

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There are a lot of decisions, big and small, that go into making your Marketo instance fit for your organization. We have to think about program channels and tags, naming conventions and templates just to name a few…which can lead to us making decisions on autopilot without fully considering the effect they will have on […]

The Art of Archiving: Clean up Your Marketo Instance

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As the temperature rises and the days get longer, my spring cleaning instincts get triggered. Like many of us, I take advantage of a rainy spring afternoon by cleaning out my closets – moving out winter gear, making space for summer gear. I’m an seasoned pro at this now, but only because I’ve spent years […]