From Dirty Data to Gold: How to Audit Your Database


It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]

Auditing Your Marketo Instance – Start With The End In Mind


It may seem a bit daunting to subject your Marketo deployment to an audit. You’ve built your Marketo-baby with a lot of blood, sweat and (hopefully not) tears. There’s also a fear that someone will tell you that you did it all wrong. Letting go of that fear isn’t easy, but I assure you, taking […]