Maintain Your Relationships by Spurring Buyer Intent
Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires. Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]
Getting the Most From Your Buyer’s Journey Research
Most marketers understand the value of buyer journey analysis. In-depth conversations with our customers can help us understand the makeup of buying teams, the ways in which they educate themselves on new solutions, and the triggers that help them convert from prospect to customer. This knowledge, in turn, helps us develop better marketing strategies and […]