Operationalizing your Persona Research | Best Practices and Mistakes to Avoid
The do’s and don’ts of how to get the most out of your persona research.
Buyer Personas: Overcooked in 2020?
Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has thrown some persona research on the grill. The bigger question is are they overcooked? Should we […]
