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Forty-one content marketing tips.

Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I get to think about these things with other experts, friends, and clients all week long. Which tip resonates with you the most? Content […]

Truths and Tradeoffs in the WFH World: Insights from B2B Marketing Leaders

We’re still unpacking the insights from our recent “Working from Home in a Pandemic” survey–and we’re grateful to the many marketers who participated and shared their candor with us.  As the survey results made clear, marketers are, by and large, still crushing their productivity goals even while working from home, and that’s truly impressive. However, […]

27 Digital Signage Content Creation Tools to Make Your Content More Dynamic


This article was originally published at Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]

5 Tips on How to Leverage Personas in Your B2B Organization

Operationalizing Personas

Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas into practice again and again. We don’t want that to happen to you. Here are five persona best practice tips you should be following to ensure your hard work (and marketing dollars) aren’t under-utilized.   […]

Set Your Team Up for Success With Marketo Documentation


Whether you’re new to Marketing Automation or you’re a seasoned Marketo pro, my guess is you’re aware of the importance of documentation. So why is it that so many Marketing Automation users lack proper documentation for their instance? Whatever the reason is, let me share with you the benefits of developing a Master Document for […]

The Art of Archiving: Clean up Your Marketo Instance


As the temperature rises and the days get longer, my spring cleaning instincts get triggered. Like many of us, I take advantage of a rainy spring afternoon by cleaning out my closets – moving out winter gear, making space for summer gear. I’m an seasoned pro at this now, but only because I’ve spent years […]

Subscription Footer Copy Best Practices


We’re often asked to provide guidance on the language and links in email footers to ensure compliance with privacy laws, as well show best practice examples of various email footers in use. We recommend a combination of: A sentence that explains: “Why did I get this?” An offer to manage subscription preferences by content or […]