Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization
Elevate your Marketing Ops career with MarTech Stack Rationalization and storytelling. Optimize tools, reduce costs, and gain influence.
From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]