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Marketing Automation

Power of Buying Group Engagement with Adobe Journey Optimizer

Reaching the right decision-makers can feel like chasing shadows. Traditional marketing automation struggles to address the new reality: buying groups. These groups, composed of diverse stakeholders, require a more sophisticated approach.

Marketo excels at nurturing individual leads. But B2B purchases rarely involve a single person. Buying groups, composed of various stakeholders with different needs and touchpoints, are the new reality. AJO bridges this gap by enabling you to:

  • Craft Multi-Touchpoint Journeys: Design personalized experiences that target the entire buying group across different channels, from emails and social media to website interactions.
  • Leverage Real-Time Data: AJO integrates with Marketo and other sources to create a unified customer profile.This allows you to deliver relevant content and offers based on each group member’s behavior.
  • Trigger Automated Engagement: Set up automated interactions based on specific buying group actions,ensuring timely outreach and nurturing the sales cycle.


AJO’s Potential with Expert Implementation

Integrating AJO into your existing Marketo stack can unlock a new level of B2B marketing effectiveness. Here’s how we can help:

  • Streamlined Implementation: Our team of experts will handle the AJO setup and integration, ensuring a smooth transition and maximizing its capabilities within your Marketo environment.
  • Campaign Execution: We’ll collaborate with you to craft AJO campaigns that target buying groups with laser focus. From journey design to content creation, we’ll be your partner in success.
  • Ongoing Support: We don’t just set it and forget it. We provide ongoing support to ensure you leverage AJO’s full potential and achieve your B2B marketing goals.


AJO and Marketo: A Powerful B2B Marketing Duo

By combining the lead nurturing strength of Marketo with the buying group orchestration capabilities of AJO, you can create a dynamic marketing engine. This empowers you to:

  • Shorten Sales Cycles: Targeted communication to buying groups fosters faster decision-making and streamlines the sales process.
  • Increase Conversion Rates: Highly relevant messaging across channels resonates better with buying groups,leading to higher conversion rates.
  • Boost Customer Lifetime Value: Nurturing relationships with all buying group members fosters loyalty and paves the way for long-term success.


Don’t let complex buying groups slow down your sales momentum. Contact us today to discuss how we can implement and integrate AJO into your Marketo stack.

Stephanie Black

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